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Senior Consultant

Role Overview: We are seeking a data-driven Performance Marketing Manager to spearhead our client's paid media campaigns and deliver high-quality leads that convert. As a Performance Marketing Manager, you will own and optimise digital marketing campaigns across Google Ads, Meta (Facebook & Instagram), and LinkedIn Ads. You will be responsible for creating sharp, targeted campaigns that maximise ROI, generate qualified leads, and support our business growth objectives. This role requires a balance of analytical expertise, creative testing, and hands-on campaign execution. Work location: Mumbai Work mode: Hybrid (ideally 2 days from office) Key requirement: Should have handled paid media in EdTech domain ONLY. Mumbai and Pune candidates preferred. Key Responsibilities: - Plan, launch, and optimise performance marketing campaigns across Google Ads, Meta, and LinkedIn Ads. - Develop targeting strategies to reach niche, high-intent audiences. - Run A/B tests for ad creatives, audiences, and landing pages. - Drive high-quality lead generation at scale while lowering cost per acquisition (CPA). - Track and optimise conversion funnels to improve lead-to-enrolment ratios. - Collaborate with sales/advisory teams to ensure marketing-qualified leads (MQLs) translate into business outcomes. - Monitor campaign performance daily, using tools like Google Analytics, GA4, HubSpot/CRM, and platform dashboards. - Report on KPIs including CTR, CPC, ROAS, conversion rates, and lead quality. - Translate data into actionable insights and recommendations for continuous improvement. - Manage and optimise media budgets across platforms for maximum efficiency. - Forecast and allocate spend effectively to achieve monthly and quarterly targets. - Ensure all campaigns comply with platform advertising policies and data privacy regulations. - Work closely with content, creative, and sales teams to align campaign messaging and landing page experience. Key Requirements: - 4 - 6 years of hands-on experience in performance marketing or paid media roles. - Proven track record of running Google Ads (Search, Display, YouTube), Meta Ads (Facebook, Instagram), and LinkedIn Ads campaigns. - Strong understanding of lead generation funnels, campaign attribution, and conversion tracking. - Experience with analytics tools: Google Analytics (GA4), Tag Manager, Data Studio, CRM/marketing automation tools. - Advanced skills in audience segmentation, keyword planning, and bid strategies. - Strong analytical mindset with ability to translate data into business growth strategies. - Excellent written and verbal communication skills. - Experience in the education, higher education, or EdTech services space is mandatory.

Mumbai

Pune

Performance Marketing Manager - EdTech 

Job Description for Performance Marketing Manager - EdTech  in Sapwood Ventures in  Mumbai Pune for (4-8) years of experience. Apply Now!

Performance Marketing Manager - EdTech  | iimjobs.com