Performance Marketing Manager - D2C/FMCG/Beauty & Personal Care/Consumer Brands

Position : Performance Marketing Manager, Reporting to Co-Founder

About Company :

Our client is a skin care brand based in Pune, dedicated to simplifying skin care routines for effective results. Our brand's mission is to make skin care simple and accessible to all individuals. With a focus on natural ingredients and straightforward products, aims to enhance the skin care experience for customers.

Role Overview :

The Performance Marketing Role Meta Ads / Google Ads will be responsible for planning, executing and optimizing performance marketing campaigns across Meta and Google platforms (Search, Display, YouTube and Shopping). The ideal candidate will have a strong analytical mindset, a deep understanding of digital marketing funnels, and hands-on experience in driving measurable ROI through paid media campaigns

Key Responsibilities :

- Develop, manage, and optimize paid media campaigns across Meta / Google Search, Display, YouTube, and Google Shopping

- Plan and execute campaigns aligned with business goalscustomer acquisition, retention, and revenue growth

- Continuously monitor campaign performance metrics such as CTR, CPC, CPA, ROAS and conversion rates to maximize ROI

- Conduct A/B testing of ad creative, landing pages, and targeting strategies to improve performance

- Collaborate with creative and content teams to ensure effective ad messaging and visual consistency

- Analyze campaign performance reports, derive insights, and make data-driven optimizations

- Stay updated on new features, algorithm changes, and best practices in Meta Ads/ Google Ads and analytics tools

- Work closely with internal stakeholders to align campaigns with seasonal collections, promotions and marketing objectives.

Key Skills & Competencies :

- Experience : 5+ years of hands-on experience managing Meta Ads and Google Ad campaigns with proven ROI results

- Strong understanding of performance marketing metrics, attribution models and conversion tracking

- Experience working with Meta Analytics, Meta Tag Manager and Data Studio.

Qualifications :

- Bachelors degree in Business, Marketing, or related field

- MBA preferred

Preferred Industry Experience:

D2C / FMCG / Beauty & Personal Care / Consumer Brands

Experience handling high-growth e-commerce businesses and quick commerce channels

Location: Narhe, Pune

Experience: Minimum 5+ Years

Working Days and Timing: Monday to Saturday, 10 AM to 7 PM (Work from Office)

Compensation: 20 - 40 LPA