Overall objective of the Role:

The ideal candidate will be a highly organized self-starter who is comfortable working independently with minimal supervision in a fast-paced digital/e-commerce environment.

Performance Marketing Manager shall be responsible for the management of digital accounts across marketplaces. The Performance Marketing Manager drives the commercial performance through systematic campaign-specific results and overall measurement. The Performance Marketing Manager shall work closely with all marketing teams in target-setting as well as post campaign evaluations.

Responsibilities

- Build a robust short & long-term Digital Performance Marketing/ Marketplace strategy and help implement the same to maximize ROI while also building brand awareness.

- Acquisitions & Traffic Growth Bringing CAC down with a steady focus on quality user growth & retention.

- Identify trends and insights and optimize spend and performance based on the insights.

- Plan, execute, and measure experiments and conversion tests. Drive a mindset of building a pipeline of multiple experiments in digital marketing to drive growth.

- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs) and the business impact.

- Drive campaigns from planning to execution and beyond to meet key performance metrics

- Manage programmatic & biddable platforms like Google AdWords, Facebook, etc.

- Own all performance platform delivery and proactively identify and suggest next steps for better CPAs.

- Ensure campaigns are optimized to maximize efficiency and minimize wastage.

- To grow Digital Acquisition & Revenue: Holds direct responsibility for driving traffic, conversion and ROI for all digital acquisition channels, including paid search, natural search/SEO, affiliate, remarketing, display, email and some social media.

- Building GTM Strategies and working on PPC Campaign Management with an Annual budget

- Achieve sales targets within earmarked marketing budgets, by driving all paid marketing efforts and optimizing cost of acquisition.

- Planning E-commerce strategies, for paid campaigns on Amazon, Nykaa, etc

- Stay up-to-date with marketplace policies, changes, and best practices to ensure compliance.-

- Connect with Online Stores like Nykaa, Amazon etc. for the implementation of market strategies.

- Heading Facebook Marketing and Affiliates Marketing

- Improve ROAS by restructuring campaigns in Facebook account and daily optimizing adset and ads performance.

- Develop data-driven frameworks for performance tracking, ensuring campaign alignment with overarching business goals.

- Driving paid acquisition marketing across all exhibition promoting channels, including but not limited to: Ad words, Social Media Platforms (Facebook, Instagram, YouTube), associate, retargeting systems, and so on.

- Ensuring successful campaigns managing bids and budgets to be able to meet the predefined KPI's.

- Drive paid acquisition marketing across all performance marketing channels

- Own ROAS from performance marketing, continuously developing experiments/initiatives to improve ROAS, including creative/copy testing, audience segmentation, ad placements, retargeting and new channels to maximize full-funnel performance

- Develop, implement and refine retention marketing strategy, including but not limited to email marketing, loyalty and referrals, to drive repeat purchases and maximize customer LTV

- Track and optimize every step of the marketing funnel in order to optimize unit economics, LTV / CAC ratio, and create a virtuous marketing cycle

- Identify, evaluate and select appropriate tools to enhance and automate marketing processes

- Strategizing and executing marketing strategies across channels for new user acquisition and retention.

- Improve ROAS by restructuring campaigns in Facebook account and daily optimizing adset and ads performance.

- Own the performance marketing efforts from strategy to execution (with support from a content creation team) to distribute and leverage content assets across channels, and to maintain a consistent brand voice and identity.

- Plan, execute, and continuously optimize performance marketing campaigns across Google, Facebook, Instagram, LinkedIn, and other key digital channels.

- Lead and mentor a high-performing performance marketing team, define KPIs/KRAs and monitor progress to ensure target achievement.

- Build strong relationships with marketplace partners and negotiate terms and promotions.

- POC for marketplaces & AMS agency

- Understanding of all visibility assets, broad pricing & ROIs

- Management of marketing budget and visibility at marketplace

- Coordination for fulfilment of all B2B/B2C orders for marketplaces through logistics team

- Coordinate marketing for all online marketplaces, including promotional opportunities, pricing optimization, content creation.

Desired Profile

- Someone with deep understanding and expertise in Amazon, Ad words, Facebook advertising, Instagram advertising, YouTube advertising, affiliate marketing, retargeting networks, web tracking and attribution with at least 7+ years of digital marketing experience handling performance marketing efforts for a digital-first brand

- Having expertise in working with performance marketing tools

- Having a strong analytical mindset and belief in data-driven decision making.

- This will entail experience in working with and deciphering large data sets to make strategic decisions

- Having a thorough knowledge of emerging technologies across digital space and passion to keep up with the latest trends in digital and performance marketing

- Passionate to work in entrepreneurial set-ups, creating/ managing a business, comfortable in dealing with ambiguity and working in a constantly evolving business environment

- Bachelors Degree in business, marketing or related field

- Must have excellent written and verbal communication skills

- Must have excellent interpersonal skills with the ability to work efficiently and effectively within a collaborative, cross-functional environment

Qualifications

Work experience

- 8-12+ years of experience in D2C Ecommerce OR Beauty Skincare

- Experience with eCommerce marketplace such as Tira,Amazon, Nykaa,Flipkart, Myntra

Education

- Bachelors degree or equivalent in Business, Marketing, or other related area

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Posted By

Akshay Dangle

Talent Associate at Qrata

Last Active: 05 December 2025

Job Views:
434