Performance Marketing Manager - D2C/eCommerce

About the Role:

We are hiring for two Performance Marketing opportunities within a growing D2C/eCommerce business - one focused on Google Ads and the other on Meta Ads.

We are looking for data-driven Performance Marketers with strong hands-on experience in managing, optimising and scaling paid campaigns, with a clear focus on customer acquisition, ROAS and profitable growth.

Key Responsibilities:

- Plan, execute and optimise paid campaigns across Google Ads or Meta Ads.

- Manage full-funnel campaigns across acquisition, retargeting and conversion.

- Monitor and optimise ROAS, CAC, CPA, AOV, LTV and conversion rates.

- Analyse campaign performance and identify opportunities for improving efficiency and scalability.

- Work closely with creative, content and business teams to improve campaign outcomes.

- Conduct audience, keyword, competitor and campaign-level analysis.

- Track and report performance using GA4, Excel/Google Sheets and relevant dashboards.

- Continuously test creatives, audiences, bidding strategies, budgets and landing pages.

- Manage campaign budgets with a strong focus on ROI and profitable customer acquisition.

- Exposure to Amazon Ads / marketplace performance marketing will be an added advantage.

What We're Looking For:

- 4 - 8 years of hands-on Performance Marketing experience, preferably in D2C/eCommerce.

- Strong expertise in Google Ads or Meta Ads; experience with both is a plus.

- Strong understanding of full-funnel paid acquisition.

- Good knowledge of ROAS, CAC, CPA, AOV, LTV and conversion optimisation.

- Proven experience in managing and scaling paid campaigns.

- Strong analytical and data-driven approach.

- Hands-on experience with GA4, Excel/Google Sheets and performance reporting.

- Experience with a D2C brand, eCommerce business or consumer-focused company will be preferred.

- Candidates with consistent career progression and meaningful tenure in previous roles will be preferred.

Location: Gurgaon