Performance Marketing Manager - Beauty & Personal Care

Key Responsibilities

- Own end-to-end performance marketing strategy and execution across channels (primarily Google & Meta)

- Plan, launch, and optimize campaigns across the funnel from awareness to conversion

- Drive customer acquisition and revenue growth through data-driven decisions

- Manage and optimize budgets, bids, creatives, and audience targeting

- Deeply understand and track key metrics such as CPC, CPA, CTR, ROAS, LTV, and funnel conversion rates

- Build and optimize full-funnel journeys (awareness - consideration - conversion - retention)

- Work closely with creative and content teams to develop high-performing ad creatives

- Analyze campaign performance and generate actionable insights to improve efficiency and scale

- Implement A/B testing across creatives, landing pages, and targeting strategies

- Stay updated with platform changes, trends, and best practices in performance marketing

Requirements

- 3-7 years of experience in performance marketing

- Strong experience working with D2C brands (must-have)

- Proven hands-on expertise in Google Ads and Meta Ads ecosystem

- Strong understanding of marketing funnels and attribution models

- Experience working with metrics like ROAS, CAC, LTV, and conversion optimization

- Background in FMCG, Beauty, or E-commerce industries preferred

- Ability to think strategically while being hands-on with execution

- Strong analytical mindset with a data-first approach to decision-making