Performance Marketing Manager - B2C Mobile App - Industry

Description:

Key Responsibilities:

Paid Acquisition and Growth Marketing:

- Develop and manage mobile & web acquisition campaigns across Google UAC, Apple Search Ads, Facebook, DSPs, and programmatic platforms.

- Optimize CAC, ROAS, and conversion rates through A/B testing, audience segmentation, and creative optimization.

- Implement ASO strategies to improve organic downloads and reduce dependency on paid acquisition.

Retention and Engagement:

- Own communication strategies through push notifications, in-app messages, email, and SMS using CleverTap (or similar).

- Leverage behavioral data to personalize and automate lifecycle campaigns for activation, engagement, and retention.

Analytics, Optimization and Performance Tracking:

- Analyze campaign data using Google Analytics, Mixpanel, and attribution tools (AppsFlyer, Adjust).

- Implement predictive analytics to refine targeting, optimize bidding, and improve user segmentation.

Experience and Qualifications:

- 5+ years of experience in performance marketing for B2C mobile products.

- Hands-on experience with Google Ads, Meta Ads, programmatic advertising etc.

- Expertise in CleverTap, MoEngage, or similar marketing automation platforms.

- Strong analytical and problem-solving skills with experience in A/B testing, cohort analysis, and attribution modeling.

- Experience working with SQL, Python, or Looker (preferred but not required).

- Ability to work cross-functionally with product, engineering, and analytics teams.

Why Work with our client ?:

- Make a Global Impact: Shape AI-driven healthcare solutions that transform billions of lives and revolutionize global wellness.

- Accelerate Your Career: Enjoy competitive salaries, growth opportunities, and the chance to take on leadership roles .

- Lead in a High-Growth Environment: Own key initiatives, influence company strategy, and drive impactful health projects in a dynamic, fast-paced setting.

- Collaborate with the Best: Work alongside top professionals in AI and healthcare, learn from experts, and contribute to breakthrough innovations.