Performance Marketing Manager - B2B SaaS

Performance Marketing Manager

Location - Mumbai

Experience - 4 to 10 years

Must have-

- 4+ years of experience in performance marketing for B2B SaaS companies

- Experience with Google Analytics and at least one marketing automation tool (HubSpot, Marketo, etc.)

- Experience in B2B SaaS/E-commerce/Logistics/Supply chain domain.

- Experience in managing campaigns across Google Ads, LinkedIn Ads, and Facebook Ads platforms.

About the Role:

We are looking for a Performance Marketing Manager with hands-on experience in SaaS lead generation for Storefronts, Order Management Systems (OMS), Warehouse Management Systems (WMS), and Transport Management Systems (TMS). You will be responsible for planning, executing, and optimizing paid marketing campaigns to drive high-quality leads and conversions.

What will you do-

- Develop and execute data-driven performance marketing campaigns across Google Ads, LinkedIn, Meta, and other paid channels.

- Generate high-intent leads for SaaS products catering to e-commerce, logistics, and supply chain industries

- Optimize campaigns for CPL, CAC, ROAS, and LTV while ensuring budget efficiency.

- Conduct A/B testing on ad creatives, landing pages, and messaging for maximum conversions.

- Utilize analytics tools (Google Analytics, HubSpot, CRM, etc.) to track performance and generate actionable insights.

- Work closely with content, design, and sales teams to align marketing strategies with business goals.

- Stay updated with the latest trends in B2B SaaS marketing, paid ads, and growth strategies.

Some Specific requirements:

- 4+ years of experience in performance marketing for B2B SaaS (experience in e-commerce, logistics, or supply chain is a plus).

- Proven expertise in Google Ads, LinkedIn Ads, Facebook Ads, and programmatic advertising.

- Strong understanding of SEO, PPC, conversion rate optimization (CRO), and attribution models.

- Hands-on experience with Google Analytics, HubSpot, Marketo, or other marketing automation tools.

- Analytical mindset with data-driven decision-making skills.

- Excellent communication and collaboration skills.