Performance Marketing Manager

Key Responsibilities:

Strategic Planning & Execution:

- Develop, manage, and scale performance marketing campaigns across Meta, Google Ads, and other platforms to drive user acquisition, conversions, and revenue.

Campaign Optimization & Analysis:

- Use A/B testing, funnel analysis, and data-driven insights to continuously optimize ad performance and lower CAC while increasing ROAS.

Cross-Functional Collaboration:

- Partner with creative, content, and product teams to develop high-performing ad creatives, landing pages, and messaging aligned with brand goals and consumer behavior.

Budget & KPI Management:

- Monitor campaign budgets and ensure campaigns are hitting key performance indicators (KPIs) including CTR, CVR, CAC, and ROI.

Platform & Tool Expertise:

- Manage and optimize campaigns through tools such as Meta Ads Manager, Google Ads, Google Analytics, and Shopify, ensuring smooth execution and reporting.

Requirements:

Experience:

- 4+ years of hands-on experience in performance marketing with a proven track record of scaling paid media campaigns profitably across Meta, Google, and other platforms.

Technical & Analytical Skills:

- Strong command over performance tracking tools, data interpretation, and optimization strategies. Proficiency in tools such as Google Analytics, Meta Ads Manager, and Excel.

Creative Collaboration:

- Ability to brief and co-create with design and content teams to develop impactful campaigns that resonate with target segments.

Execution-Oriented:

- High level of ownership with the ability to work in a fast-paced, results-driven environment