Performance Marketing Manager

Job description:

Key Responsibilities:

- Plan, execute, and optimize paid marketing campaigns across Meta, Google, YouTube, Amazon Ads, and other relevant channels.

- Own and manage monthly budgets with clear ROI, CAC, ROAS, and performance benchmarks.

- Conduct A/B tests on creatives, audiences, landing pages, and communication to improve campaign efficiency.

- Closely monitor performance metrics and share weekly/monthly dashboards with key insights.

- Work cross-functionally with creative, brand, content, and product teams to build high-converting funnels.

- Scale campaigns with controlled CAC while maximizing conversions and revenue.

- Manage agency/partner relationships and ensure consistent delivery of results.

- Stay updated with the latest industry trends, tools, and platform updates