Performance Marketing Manager

About the Role

We are seeking a Performance Marketing Manager to lead the digital growth journey for our premium apparel brand.

This role will be pivotal in driving customer acquisition, revenue growth, and maximizing ROI through data-driven performance marketing initiatives.

The ideal candidate brings deep experience in fashion e-commerce and has successfully scaled website-led revenue to 50 Cr+ with strong ROAS outcomes.

Key Responsibilities

Performance Marketing Strategy

- Develop and execute end-to-end performance marketing strategies across Google, Meta, display, affiliates, and CRM-driven campaigns.

- Optimize paid media campaigns to consistently deliver ROAS of 4+ and drive sustained growth.

Revenue & Growth

- Own the mandate of scaling website revenue to 50 Cr+ annually with clear accountability on ROI.

- Enhance customer acquisition, retention, and lifetime value through performance-driven digital strategies.

Analytics & Optimization

- Conduct in-depth campaign analysis, A/B testing, and funnel optimization to maximize conversions.

- Track, measure, and report performance metrics, ensuring cost efficiency and profitability.

Cross-Functional Collaboration

- Partner with brand, product, and merchandising teams to align campaign messaging and promotions.

- Work closely with tech/product teams to enhance the user journey, website performance, and conversion rates.

Market Intelligence

- Stay ahead of industry trends, competitor benchmarks, and emerging digital tools.

- Bring innovative performance marketing approaches to maintain a competitive edge in the premium apparel segment.

What Were Looking For

- 6-10 years of experience in performance marketing, preferably in premium apparel / fashion e-commerce.

- Proven experience in scaling website revenue to 50 Cr+ through performance marketing initiatives.

- Hands-on expertise in Google Ads, Meta Ads, affiliate marketing, and CRM campaigns.

- Strong analytical and data-driven mindset, adept at conversion rate optimization (CRO) and customer acquisition cost (CAC) management.

- Exceptional stakeholder management, communication, and leadership skills.

- Prior exposure to super-premium or bridge-to-luxury brands (not mass market) is highly preferred.

What We Offer

- Opportunity to own and lead performance marketing for a fast-scaling premium apparel brand.

- A high-impact role with direct accountability for digital revenue growth.

- Work in a dynamic, fashion-forward environment with ambitious growth plans