Performance Marketing Lead - Meta & Google Ads - AdTech Startup

Key Responsibilities:

- Plan, execute, and optimize performance marketing campaigns across:

- Meta Ads (Facebook & Instagram)

- Google Ads (Search, Display, YouTube, Performance Max)

Own complete paid acquisition funnels including:

- Campaign strategy

- Audience targeting

- Budget allocation

- Bid optimization

- Funnel conversion improvement

- Retargeting strategies

- Scale paid campaigns while maintaining CAC, ROAS, CPL, and ROI targets.

- Build and execute growth experiments across channels, creatives, landing pages, and audience segments.

Analyze campaign performance using tools such as:

- Google Analytics (GA4)

- Meta Business Suite

- Google Tag Manager

- Looker Studio / Data Dashboards

Work closely with:

- Creative teams

- Product teams

- Sales teams

- Founders & leadership

- Create data-backed insights and actionable recommendations to improve marketing efficiency.

- Manage attribution tracking, conversion APIs, pixels, and marketing automation workflows.

- Lead performance reporting with weekly and monthly growth dashboards.

Stay updated with latest trends in:

- AI-driven marketing

- AdTech innovations

- Performance marketing strategies

- Automation tools

Mandatory Requirements:

Strong hands-on expertise in:

- Meta Ads

- Google Ads

- Proven experience managing high-budget performance campaigns with measurable business impact.

Deep understanding of:

- Customer acquisition

- Conversion funnels

- Retargeting

- Attribution models

- Performance analytics

- Excellent analytical and problem-solving skills.

- Startup mindset with ability to work in ambiguity and move fast.

- Strong communication and stakeholder management skills.

Eligibility Criteria:

For Tier 1 College Candidates:

- 2-4 years of relevant experience in performance marketing or growth marketing

- Strong academic background from Tier 1 institutes preferred