Mandatory Criteria:

- Candidate must have atleast 4 years of experience in core Performance Marketing.

- Need candidate from e-commerce experience preferably in clothing, beauty, health or food only. Agency candidates acceptable if they've managed these categories.

- Candidate should have handled large-scale paid media campaigns across Meta and Google Ads (experience with additional platforms is a plus).

- Candidate should have managed Marketing budgets effectively while monitoring key KPIs (CAC, ROAS, CTR, CR) and reporting performance metrics regularly

- Candidate should have handled the budget of campaigns in Crores monthly.

- Candidate should have expertise in using tools such as GA4, Meta Ads Manager, and attribution platforms etc.

- Looking for Immediate Joiners to 30 days of Notice period candidates.

Description:

Position Overview:

- We are seeking a highly driven, analytical, and strategic Performance Marketing Lead to take full ownership of our paid marketing efforts across Meta, Google, and other performance-driven platforms. The ideal candidate is a performance-focused marketer who combines strong analytical capabilities with creative problem-solving, strategic thinking, and a deep understanding of digital advertising ecosystems. You will be responsible for scaling campaigns that deliver measurable business outcomes - driving growth, improving ROI, and optimizing the brand's presence across multiple digital touchpoints.

- As the Performance Marketing Lead, you will be the key architect behind our paid growth initiatives, developing and executing media strategies that drive customer acquisition and retention. You'll work closely with internal stakeholders and external partners to plan, manage, and continuously optimize campaigns. The role demands a strong balance of analytical rigor, creative experimentation, and operational excellence - ideal for someone who enjoys blending data with storytelling to fuel growth.

Key Responsibilities:

- Lead end-to-end campaign strategy and execution across Meta (Facebook, Instagram), Google (Search, Display, YouTube), and other paid marketing platforms to achieve key growth and revenue goals.

- Develop data-driven media plans aligned with business objectives, ensuring efficient allocation and optimization of marketing budgets to maximize ROI.

- Monitor and analyze key performance metrics including CAC (Customer Acquisition Cost), ROAS (Return on Ad Spend), CTR (Click-Through Rate), CR (Conversion Rate), and other critical KPIs to ensure campaign effectiveness and profitability.

- Design and implement A/B testing frameworks to evaluate ad creatives, audience targeting, bidding strategies, and landing page variations for continuous performance improvement.

- Collaborate with creative and content teams to conceptualize and produce engaging ad copies, visuals, and video assets that resonate with target audiences and strengthen brand positioning.

- Work cross-functionally with the product, design, and retention teams to improve the end-to-end marketing funnel, from the first touchpoint to conversion and beyond.

- Partner with the retention and CRM teams to align acquisition campaigns with retention strategies, ensuring a cohesive and scalable customer journey.

- Use analytics tools such as Google Analytics 4 (GA4), Meta Ads Manager, Google Ads Dashboard, and attribution platforms (e.g., AppsFlyer, Adjust, Branch) to analyze performance data, derive insights, and make data-informed decisions.

- Stay on top of platform updates, algorithm changes, and emerging trends in the digital marketing space, proactively identifying new opportunities to enhance performance and efficiency.

- Prepare weekly, monthly, and quarterly performance reports that clearly communicate insights, learnings, and recommendations to leadership teams.

- Drive a culture of experimentation by constantly exploring new ad formats, audience segments, and growth tactics to push campaign performance boundaries.

What We're Looking For:

- Experience: 4-6 years of proven experience in performance marketing, preferably in high-growth D2C, e-commerce, or startup environments where scaling campaigns efficiently is key.

- Expertise: Demonstrated ability to manage large-scale paid media campaigns across Meta and Google Ads, with experience on platforms like YouTube, LinkedIn, and programmatic display being an added advantage.

- Analytical Mindset: Deep analytical skills with hands-on experience in campaign tracking, conversion optimization, and performance attribution. You should have a strong command over data interpretation, funnel analytics, and attribution modeling to connect marketing metrics with business results.

- Strategic Thinking: Ability to define long-term growth strategies while maintaining attention to tactical execution details. You should be capable of balancing experimentation with predictable performance delivery.

- Creative Collaboration: A creative and collaborative mindset, working closely with design and content teams to develop high-performing ads, landing pages, and messaging that align with brand tone and drive conversions.

- Technical Proficiency: Strong familiarity with GA4, Meta Ads Manager, Google Ads Manager, and other digital analytics or attribution tools. Working knowledge of tag management, UTM tracking, and pixel implementation is a plus.

- Budget Management: Experience in planning, forecasting, and managing marketing budgets, with the ability to maximize results within defined spending limits.

- Optimization Expertise: Proven record of scaling campaigns, reducing acquisition costs, and increasing ROAS through structured testing and optimization.

- Communication Skills: Excellent presentation and reporting abilities, capable of translating complex data insights into actionable business recommendations.

- Leadership & Ownership: A proactive self-starter who can take full ownership of performance outcomes, mentor junior marketers, and collaborate effectively across teams to achieve shared goals.

Preferred Qualifications;

- Prior experience in multi-channel growth marketing, encompassing paid social, search, display, video, and affiliate campaigns.

- Familiarity with conversion rate optimization (CRO), landing page A/B testing, and funnel optimization strategies.

- Exposure to marketing automation, CRM tools, and lifecycle marketing frameworks.

- Strong proficiency in Excel, Google Sheets, or BI tools for advanced data analysis and performance tracking.

- A strong grasp of consumer psychology and digital storytelling, enabling more personalized and persuasive ad campaigns.