Role Overview:

As the Performance Marketing Lead based in Gurugram, you will spearhead the end-to-end strategy for customer acquisition and retention, serving as the primary architect of our digital growth engine. You will collaborate closely with product, creative, and data engineering teams to translate business objectives into high-impact campaigns that drive measurable ROI. By leveraging advanced marketing analytics and automation, you will influence the entire user journey, ensuring that every marketing dollar spent contributes directly to scalable business growth and enhanced customer lifetime value. This role is pivotal in shaping our market presence and requires a strategic thinker who can balance creative experimentation with rigorous data-driven decision-making.

Key Responsibilities:

- Design and execute comprehensive performance marketing strategies across SEM, social, and display channels to achieve aggressive user acquisition targets and optimize customer acquisition costs.

- Lead the end-to-end lifecycle of digital campaigns, from initial conceptualization and A/B testing to final performance analysis and budget reallocation, ensuring maximum efficiency.

- Integrate CRM analytics and marketing automation workflows to nurture leads, improve conversion rates, and drive long-term retention across the user base.

- Partner with cross-functional stakeholders to align marketing initiatives with product roadmaps, ensuring a seamless transition from acquisition to product engagement.

- Mentor and manage a high-performing team, fostering a culture of continuous testing and data-backed optimization to stay ahead of evolving market trends.

- Oversee comprehensive reporting structures to provide actionable insights to leadership, highlighting key performance indicators and strategic growth opportunities.

Required Skillset:

- Demonstrated expertise in managing large-scale performance budgets with a proven track record of scaling growth in competitive digital environments.

- Advanced proficiency in marketing analytics tools and attribution modeling, with the ability to derive deep insights from complex datasets to inform campaign strategy.

- Strong technical understanding of SEM/SEO best practices and the ability to leverage marketing automation platforms to personalize user experiences at scale.

- Exceptional communication skills, with the ability to articulate complex marketing strategies to non-technical stakeholders and influence senior leadership.

- Proven ability to thrive in a fast-paced, hybrid work environment, demonstrating high levels of adaptability and a proactive approach to problem-solving.

- A minimum of 8 - 16 years of professional experience in digital marketing, ideally within high-growth consumer tech or e-commerce sectors.

- A postgraduate degree from a premier institute is highly preferred, reflecting a strong analytical foundation and strategic mindset.