Performance Marketing Lead - Digital & Marketplace

Role Overview :

We are looking for a rockstar Performance Marketing Lead who can own and scale our paid acquisition efforts across digital platforms and marketplaces. This role is focused on campaign execution, optimization, and performance scaling - working closely with the growth and creative teams.

This is a hands-on role for someone who understands how to turn budgets into measurable business outcomes.

Primary Mission :

Drive efficient customer acquisition and revenue growth through structured performance marketing across Meta, Google, and Amazon.

Key Responsibilities :

Paid Campaign Management :

- Run acquisition campaigns across Meta (Facebook/Instagram), Google (Search, Display, YouTube)

- Manage retargeting and audience segmentation strategies

- Continuously test and optimize campaign structures

Marketplace Advertising :

- Run and own complete ad operations on e-commerce platforms

- Optimize bids, placements, and budgets for product listings

- Coordinate with listing/content teams to ensure performance alignment

Creative Testing :

- Work with the creative team to test multiple ad variations (hooks, formats, messaging)

- Identify winning patterns and scale high-performing creatives

- Provide structured feedback on creative performance

Budget and Performance Optimization :

- Allocate budgets across campaigns based on performance trends

- Monitor key metrics such as CPC, CTR, CPL, CPA, and ROAS

- Identify underperforming areas and take corrective action

Required Qualifications :

- Important - Strong analytical skills and comfort with performance metrics

- Very important - 2-5 years of hands-on experience in performance marketing

- Experience running campaigns on Meta Ads and Google Ads

- Expertise in marketplace ads (Amazon preferred)

- Most important - Hunger for own professional growth by crazy execution

Perks :

- Competitive salary

- Earliest of the ESOP equity - massive wealth creation opportunity

- Part of founding team of a D2C brand - Real ownership and independence

- Opportunity to build and lead top tier performance marketing team in a year's time