Company Overview:

Human Capital Express is a dynamic recruitment and talent solutions firm dedicated to bridging the gap between high-potential professionals and industry-leading organizations. Operating at the intersection of human resources and strategic consulting, the company leverages data-driven insights to optimize talent acquisition and workforce management. With a strong presence in the Indian market, Human Capital Express serves a diverse portfolio of clients across technology, finance, and professional services sectors, fostering growth through precision-led hiring and organizational development strategies.

Role Overview:

As a Performance Marketing leader, you will be responsible for driving the end-to-end digital growth strategy for our internal and client-facing initiatives. This role involves orchestrating complex multi-channel campaigns, managing significant marketing budgets, and utilizing advanced analytics to optimize conversion funnels. You will work closely with cross-functional teams, including product, sales, and data science, to ensure that marketing efforts directly translate into measurable business outcomes and sustainable user acquisition. Your work will be pivotal in shaping our brand's digital footprint and ensuring that our growth metrics align with long-term commercial objectives.

Key Responsibilities:

- Develop and execute comprehensive performance marketing strategies across SEM, SEO, and social channels to maximize ROI and customer acquisition.

- Manage large-scale campaign budgets, ensuring optimal allocation across platforms to achieve aggressive growth targets.

- Implement advanced web and marketing analytics to track user behavior, identify drop-off points, and optimize conversion paths.

- Design and execute CRM marketing initiatives to enhance customer retention, lifecycle value, and re-engagement rates.

- Collaborate with product and sales teams to refine pricing strategies based on market trends, competitor analysis, and customer feedback.

- Lead A/B testing frameworks across landing pages and ad creatives to continuously improve campaign performance and lead quality.

- Provide actionable insights to senior leadership by synthesizing complex data sets into clear, strategic recommendations.

Required Skillset:

- Should have majority of experience in D2C and with a company but not in a agency.

- Demonstrated expertise in managing high-budget performance marketing campaigns with a focus on SEM, SEO, and growth hacking.

- Proficiency in utilizing sophisticated data analytics tools and web analytics platforms to drive evidence-based decision-making.

- Strong ability to translate business objectives into effective CRM and lifecycle marketing strategies.

- Proven experience in developing and implementing pricing strategies that align with market demand and competitive positioning.

- Exceptional communication skills, with the ability to present complex data insights to stakeholders and influence strategic direction.

- Ability to thrive in a fast-paced, on-site work environment in Gurgaon, collaborating effectively with diverse teams.

- A minimum of 7 to 10 years of professional experience in digital marketing, with a track record of managing end-to-end growth initiatives.

- A postgraduate degree in management or a related field from a premier institute is highly preferred.