What we expect you to do:
- Own end-to-end strategy, execution, and optimization of performance marketing campaigns across Google Ads, Meta Ads, marketplace and more.
- Manage budgets ranging from high-scale media spends to lean campaign allocations with equal efficiency.
- Collaborate across teams for campaign planning, goal-setting, and performance analysis.
- Build and maintain dashboards using Looker Studio, and GA4 for real-time reporting and insights.
- Identify growth opportunities and recommend automation workflows (Zapier, scripts, etc.) to improve campaign efficiency.
- Lead performance audits, conversion tracking setups, and cross-channel attribution modeling.
- Stay ahead of platform changes, industry trends, and AI-driven tools for continuous performance enhancement.
What we expect from you?
- 4+ years of hands-on experience in Performance/Digital Marketing (agency or brand side).
- Proven track record of managing D2C performance campaigns for top, middle and bottom funnels.
- Manage budgets of <50L/month for running successful campaigns.
- Marketplace (amazon/flipkart), Quick commerce (zepto etc.) ads is a plus.
Performance Marketing Lead
- Strong command over Google Ads (Search, Display, Shopping, Performance Max, YT).
- Knowledge of setting up of GMC, GMB, pixels is a must.
- In-depth knowledge of Meta Ads (Facebook, Instagram) - structure, testing, and scaling.
- Proficient in Looker Studio, and Google Analytics 4.
- Experience using Zapier or similar tools for automation and workflow setup.
- Advanced Excel/Google Sheets for reporting, data analysis, and pivoting insights.
- Strong analytical mindset with problem-solving, critical thinking, and optimization skills.
- Excellent verbal and written communication skills in English - client-facing experience is a plus.
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