About Apollo Finvest Apollo Finvest is an NBFC listed on the Bombay Stock Exchange. We enable companies to power digital loans to their customers. Think of us as the "AWS for Lending". We provide the NBFC license, capital, and a plug and play technology infrastructure which allows partners to begin digital lending in under 48 hours. Website http://www.apollofinvest.com/ Company Size Startup / Small Enterprise Working Days 5 days/week Role & Responsibilities We are looking for a Performance Marketing Manager who's obsessed with data, experiments non-stop, and loves using tech to solve real-world growth problems. This role is not just about running ads - it's about building a data-driven customer acquisition machine for our digital personal loan app. You'll work directly with our Risk, Data Science, and Collections teams to understand the kind of borrowers we want - and then figure out the most efficient way to acquire them, online or offline. - Own all paid marketing efforts across Google, Meta (Facebook/Instagram), YouTube, and offline channels - Understand which borrower segments perform best (from a credit and collections view), and design campaigns to reach them. - Run continuous A/B tests - creatives, audiences, copy, landing pages, everything - Use AI-powered platforms and automation tools to improve targeting, bidding, and creative delivery - Work closely with the Data Science team to refine acquisition models and drive precision targeting - Collaborate with the Risk and Collections teams to ensure you're acquiring high-quality, repaying customers - Optimize every part of the funnel - from install to disbursal to repayment - Build dashboards with attribution tools like Appsflyer or Branch to track campaign and cohort performance - Explore innovative and non-traditional channels - including WhatsApp, influencers, partnerships, and offline integrations - Use creative automation tools to test and scale ad creatives rapidly - Analyze performance across customer segments - not just for acquisition cost, but also for repayment behavior and profitability Perks, Benefits and Work Culture - Work directly with Founders: Mikhil Innani, former co-founder of PharmEasy and ex-Product Head at Hotstar, and Diksha Nangia, a former banker and CFA Charterholder. - Best of both worlds: startup energy + listed company stability. - Competitive pay and fast-track growth.

Mumbai

Performance Marketing Lead - B2C - FinTech 

Job Description for Performance Marketing Lead - B2C - FinTech  in TalentXO in  Mumbai for (3-6) years of experience. Apply Now!