Performance Marketing Lead - B2C - FinTech

We are looking for a Performance Marketing Manager whos obsessed with data, experiments non-stop, and loves using tech to solve real-world growth problems. This role is not just about running ads - its about building a data-driven customer acquisition machine for our digital personal loan app. Youll work directly with our Risk, Data Science, and Collections teams to understand the kind of borrowers we want - and then figure out the most efficient way to acquire them, online or offline.

- Own all paid marketing efforts across Google, Meta (Facebook/Instagram), YouTube, and offline channels

- Understand which borrower segments perform best (from a credit and collections view), and design campaigns to reach them.

- Run continuous A/B tests - creatives, audiences, copy, landing pages, everything

- Use AI-powered platforms and automation tools to improve targeting, bidding, and creative delivery

- Work closely with the Data Science team to refine acquisition models and drive precision targeting

- Collaborate with the Risk and Collections teams to ensure youre acquiring high-quality, repaying customers

- Optimize every part of the funnel - from install to disbursal to repayment

- Build dashboards with attribution tools like Appsflyer or Branch to track campaign and cohort performance

- Explore innovative and non-traditional channels - including WhatsApp, influencers, partnerships, and offline integrations

- Use creative automation tools to test and scale ad creatives rapidly

- Analyze performance across customer segments - not just for acquisition cost, but also for repayment behavior and profitability