Performance Marketing Lead

Location: Andheri East, Mumbai

Experience: 56 years

Key Responsibilities:

- Plan, execute, and optimize performance marketing campaigns across PPC, social media, SEO, email, and traditional media.

- Own end-to-end campaign management, from strategy to performance analysis.

- Collaborate with creative and cross-functional teams to deliver impactful campaigns.

- Conduct A/B testing and data-driven optimizations to improve ROI and conversion rates.

- Manage budgets efficiently and ensure spend aligns with business goals.

- Analyze market trends and competitor activity to inform marketing decisions.

Requirements:

- 56 years of performance marketing experience (agency background preferred).

- Proven track record managing large marketing budgets.

- Proficiency in tools like Google Ads, Meta Ads Manager, SEO tools, Google Analytics, etc.

- Strong communication, leadership, and analytical skills.

- Bachelor's/master's degree in Marketing, Business, or a related field.