Role and Responsibilities: - Own the performance of our website and blog: establish best practices amongst the team that lead to optimized content architecture, and on-page SEO to drive traffic and improve conversion rates. - Lead our paid media strategy and execution across paid search, display, and paid social to drive to efficient growth. - Oversee day-to-day execution and performance of web and digital campaigns, including budget allocation, landing page optimization, and reporting. - Build and develop a web and digital testing playbook: implement A/B and multivariate testing programs across the site and paid media to improve conversion and engagement. - Manage a team of four digital marketers, helping them prioritize impact-driving initiatives and grow their craft in performance marketing. - Collaborate with demand generation, product marketing, content, and design teams to ensure our digital presence is aligned with campaign priorities and audience messaging. - Report on web and digital channel performance, building dashboards and delivering insights that inform budget allocation and strategy. - Champion web CRO best practices-leveraging heatmaps, user journey analysis, and behavioral data to unlock improvements across the funnel. - Evaluate and implement new digital tools, ad platforms, and site tech that help us accelerate performance. - Monitor and build relationships cross-functionally to ensure technical health of the site, including SEO compliance, load speed, mobile UX, and analytics tracking. Skills and Experience: - Experience in web marketing, digital performance marketing, or search marketing roles. - Deep experience with SEO, paid media (Google Ads, LinkedIn, programmatic/display), and conversion rate optimization tactics. - Experience managing website CMS platforms (Webflow, WordPress, or equivalent) and optimizing across landing pages, forms, and CTAs. - Proficient in tools like Google Analytics (GA4), Google Search Console, Google Ads, Looker, or Hotjar/FullStory. - Strong leadership skills with experience managing teams and external agencies. - Data-driven and outcome-oriented-you know how to turn insights into performance. - Strong project management skills and ability to manage cross-functional stakeholders. Success Metrics: - Increase pipeline generated from the website and digital channels. - Improve sitewide conversion rates through CRO and testing programs. - Increase qualified traffic from paid and organic channels while maintaining or improving cost efficiency. - Establish and scale a digital testing program that delivers measurable performance lift. - Drive consistent improvements in landing page performance and digital engagement KPIs.

Bangalore

Performance Marketing Lead 

Job Description for Performance Marketing Lead  in A.V.E.QUEST TALENT SOLUTIONS (OPC) PRIVATE LIMITED in  Bangalore for (2-4) years of experience. Apply Now!