Performance Marketing Lead

Job Type: Full-Time.

Location: On-site [With alternate Saturdays working].

Company: The Ayurvedic Experience.

- Experience Required: 5+ years of relevant experience.

- Hiring Timeline: Immediate.

InCommon is hiring a Performance Marketing Lead on behalf of The Ayurveda Experience.

We're looking for someone with a proven track record in driving revenue, user acquisition, and brand awareness.

The ideal candidate will:

- Develop and execute data-driven marketing strategies to optimize ROI and meet business goals.

- Leverage digital marketing analytics to improve campaign targeting and measure performance.

- Play a key role in customer acquisition, boosting conversion rates, and maximizing marketing efficiency.

- If you're passionate about performance marketing and want to make a measurable impact, this role is for you!.

Responsibilities:

- Develop (through the content & Advertising team) and oversee overall performance marketing strategy.

- Create and manage Google Ad campaigns (SEM).

- Create and manage Facebook Ads and Instagram Ads (Social media advertising).

- Ensure top organic search ranking positions (SEO).

- Regularly review and optimise all advertising campaigns for positive ROAS.

- Manage paid listings on third party websites and media partners.

- Develop and oversee email marketing and marketing automation strategy.

- Set up, manage, and optimise email marketing campaigns (EDM newsletters, drip campaigns, loyalty campaigns, etc.

- Manage Google Analytics to track and measure all marketing campaigns.

- Regularly review multi-channel analytics reports (Search, Social, Ads, Email, Website, Blog) and recommend optimisation action plans to sales and marketing teams.

- Conduct regular conversion rate optimisation audits and execute A/B tests, user testing/feedback to improve conversion rates across the brands' digital channels and assets.

Requirements:

- In-depth knowledge of web analytics, Google Adwords, Facebook Marketing.

- Leadership skills with the ability to set and prioritize goals.

- Analytical mind.

- Should be from a TOP School such as IIT, BITS, /NIT if from Tech, or IIM, ISB, MDI and the likes.

- Proficient in spoken and written English.

- Strong proven track record for managing millions in ad spend.

- Email marketing platforms.

- Self-driven.

- Degree in Marketing communications or equivalent.