Job Description:
Own and scale the company's digital growth across Google Ads, Meta Ads, SEO and affiliate channel partners by driving profitable customer acquisition, improving conversion efficiency, and maximizing marketing ROI.
Key Responsibilities:
- Own end-to-end performance across Google Ads (Search, Shopping/PMax, YouTube), Meta Ads and SEO.
- Drive customer acquisition while maintaining target ROAS, CAC and contribution margin goals.
- Continuously optimize campaign structure, audience segmentation, bidding strategies, creatives and landing pages.
- Work closely with the Creative, Brand, CRM, Merchandising and Tech teams to improve conversion rates across the funnel.
- Develop SEO strategy including technical SEO, content planning, keyword expansion and organic traffic growth.
- Analyze campaign performance using GA4, attribution tools and dashboards to generate actionable insights.
- Lead experimentation through structured A/B testing across ads, audiences, landing pages and offers.
- Manage agency/freelancer relationships where applicable while maintaining strong execution quality.
- Stay ahead of platform updates, AI-driven advertising features and emerging growth opportunities.
Ideal Profile:
- Hands-on experience managing high-scale D2C performance marketing budgets across Google and Meta.
- Strong analytical mindset with proven experience delivering profitable growth.
- Comfortable working in a fast-paced, data-driven environment.
- You combine analytical thinking with strong execution.
- You do not just optimize campaigns - you identify growth opportunities, solve problems independently, and use data to influence business decisions.
Role Responsibilities:
- Campaign Strategy and Growth Planning: 25%
- Campaign Execution and Optimization: 45%
- Analytics, Reporting and Insights: 15%
- SEO Strategy and Execution: 10%
- Cross-function coordination: 5%
Personality and Culture:
- Highly ownership-driven, driven by actions, curious and eager to learn, comfortable making decisions using data, fast in execution, proactive rather than reactive, collaborative across departments, calm under pressure.
- You thrive in a team environment focusing on high ownership and high accountability.
- We move quickly, experiment frequently and make decisions backed by data - not opinions.
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