Performance Marketing Executive - IIT/NIT/DTU

What you will do:

- Campaign Strategy & Management: Plan, create, and execute effective SEM strategies across Google Ads, Meta Ads, LinkedIn and other platforms.

- Optimization: Continuously optimize campaigns to improve performance metrics (CTR, conversion rates, quality scores) and meet KPIs.

- Keyword Research: Perform in-depth keyword research and analysis to identify opportunities and trends for better targeting and audience reach.

- Performance Tracking: Analyze and report on campaign performance using tools like Google Analytics, Singular, and other relevant platforms.

- A/B Testing: Conduct A/B testing on ads, landing pages, and other elements to continually enhance campaign performance.

- Market Research: Stay up to date with SEM trends, algorithm changes, and best practices to maintain a competitive edge.

- Analyze user journeys to identify funnel drop-offs and work on initiatives to optimize the flow for higher conversions.

What we are looking for:

- Experience: 1 to 3 years of experience in Google Ads campaign management.

- Educational Background: B.Tech/BCA and preferred from Tier 1 institution (IIT, NIT, DTU or equivalent).

- Self-driven and a strong bias for action, fitment in startup culture.

- In-depth knowledge of the Paid Marketing ecosystem, attribution models, and segmentation/App campaigns

- Budget Management: Proven track record of running campaigns with budgets of - 10 Lakh+ per month.

- Hands-on experience: in Google Ads, Meta Ads, Google Analytics, Mixpanel & other tools like Looker Studio, AppsFlyer.

- Analytical Skills: Strong data-driven mindset with the ability to analyze large sets of data and derive actionable insights.

- Certifications: Google Ads certification (preferred) or other relevant SEM qualifications.

- Creativity: Ability to craft engaging ad copy and create testing strategies to improve results.

- Someone who can manage complexity and is good at problem solving with a first-principles