Performance Marketing/Digital Marketing Specialist

Job Title: Performance Marketing - Meta Sales (US Market)

Employment Type: Full-Time

Department: Performance Marketing / Growth

About the Company

Xneeti is a new age tech platform that empowers Indian brands to grow in international markets. Xneeti is a seed funded startup covered by known publishing houses such as VCcircle. We're seeking a Growth Manager who can drive sales performance on Meta platforms (Facebook & Instagram) and lead our brand or client portfolio toward sustainable customer acquisition and revenue growth.

Key Responsibilities:

Meta Ad Strategy & Execution:

- Plan, launch, optimize, and scale paid campaigns on Facebook & Instagram with a sharp focus on ROAS, CAC, and new customer growth.

Sales Funnel Ownership:

- Design and iterate full-funnel strategies across awareness, consideration, and conversion stages tailored to US consumer behavior.

Creative & Messaging Direction:

- Collaborate with designers and copywriters to develop scroll-stopping creatives and A/B test variations that drive click-throughs and conversions.

Audience & Pixel Management:

- Build custom and lookalike audiences using Meta Pixel data, server-side tracking, and CRM integrations to improve targeting accuracy and retargeting performance.

Budget Management & Forecasting:

- Own monthly ad budgets and deliver weekly pacing reports, campaign insights, and forecasts aligned with revenue goals.

Performance Analysis & Reporting:

- Analyze campaign performance using Meta Ads Manager, Google Analytics, and internal dashboards; translate insights into actionable growth plans.

What We're Looking For:

- 2-5 years of proven experience running Meta ads or DTC clients. Prior experience managing campaigns for the US market will be considered a strong advantage.

- MBA from a tier 1 college is a must

- Strong command of metrics like CTR, CPM, ROAS, CAC, LTV, and AOV.

- Demonstrated success in scaling Meta spend from $10K to $100K+ monthly while maintaining profitable ROAS.

- Analytical mindset with the ability to turn data into strategy.

- Excellent communication, project management, and time zone collaboration skills.