Performance Marketing Analyst - Paid Social & Display

- Systematically interrogate creative performance and programmatic delivery datasets across Meta, TikTok, and Pinterest to quantify wear-out curves and identify copy variation decay.

- Architect sophisticated data schemas and product segment defi nitions to optimize catalog partitions within social automation suites, aligning product attributes with audience intent.

- Evaluate full-funnel attribution logic by auditing cost-per-acquisition variables and lookalike effi ciency to deliver high-leverage, data-driven budget recommendations.

- Partner with onshore Creative Strategists to provide rapid mathematical validation regarding design frameworks, visual layouts, and high-impact hooks.

- Monitor conversion lag metrics and audience saturation rates, maintaining statistical reporting loops to mitigate visibility gaps and platform reporting lag.

- Conduct rigorous audits of downstream metrics within Amplitude to validate platform attribution and ensure a clean, cross-channel analytical environment.

- Possess a rigorous mathematical or statistical foundation with demonstrable fl uency in the systematic interrogation, cleansing, and visualization of expansive marketing datasets

- Technical profi ciency within the native analytical interfaces of Meta, TikTok, and Pinterest, complemented by a deep understanding of full-funnel web measurement utilities.

- Proven ability to synthesize multi-variable numerical datasets into high-leverage, actionable performance briefs for local execution pods and media specialists.

- Expertise navigating programmatic social orchestration suites to decode how granular feed attributes and product catalog metadata dictate ad delivery logic.