Performance Marketer - D2C Gifting Industry

THE ROLE

We're looking for a Gifting Performance Marketer to own the full demand generation engine behind our gifting business - corporate gifting, wedding gifting, and social gifting across paid and emerging channel.

This role is for someone who understands that a gifting campaign is not just a D2C campaign with a bow on it - and can build the funnels, ICP segmentation, targeting logic, and demand generation strategy to match. We've built a foundation on Meta, Google, and LinkedIn. We expect this person to bring us the channels and tactics we haven't yet explored.

You'll sit within the Growth team reporting to the Head of Growth, and work closely with the D2C Performance Marketer, Content, Design, and the corporate sales team.

WHO WE ARE

We're a fast-growing omnichannel business across aggregators, D2C, gifting, and cafes. The growth team is lean and high-ownership.

WHO YOU ARE

- 4+ years in performance marketing, with a strong track record in high-AOV, occasion-led, or gifting-adjacent categories.

- You've run paid funnels where the buyer takes time to decide - and you understand how to structure an ad sequence, a landing page, and a retargeting funnel for a considered purchase.

- Strong on Meta and Google - audience building, creative testing, campaign structure, and bid strategy. You make decisions from data, not instinct alone.

- You know what a good gifting creative looks like - the emotional hook, the occasion relevance, the urgency trigger - and you can brief a designer and copywriter to get there.

- Experience working with or alongside a B2B or corporate sales team - understanding how marketing-generated leads get handed off and followed through.

- Seasonal and occasion-based planning comes naturally to you. Diwali, Raksha Bandhan, wedding season - you're thinking about these 8-12 weeks ahead, not 8-12 days.

- Comfortable working without hand-holding. You flag blockers early, own your numbers, and push back when something isn't working.

- LinkedIn Ads experience - particularly for B2B audience targeting, lead gen forms, and sponsored content. This is not a bonus; it is required for the corporate gifting brief.

- Bonus: experience in food, FMCG, premium D2C, or any brand where the product is the gift.

WHAT YOU'LL DO

- Paid acquisition - Corporate, Wedding & Social gifting

- ICP segmentation & buyer intent

- Demand generation - beyond paid ads

- Seasonal planning & performance benchmarks

- Corporate & B2B gifting pipeline

- Reporting & forum