Performance Marketer

Responsibility:

- Manage and optimize paid marketing campaigns across multiple channels (Google, Meta, ASA, Unity, AppLovin, Liftoff, etc.) to drive user acquisition and engagement.

- Monitor key performance metrics such as ROAS, CAC, LTV, CTR, and conversion rates, ensuring campaigns meet growth and efficiency targets.

- Conduct regular data analysis to identify trends, insights, and opportunities for improvement.

- Collaborate with the founder- led marketing team to align campaigns with overall strategy and business goals.

- Oversee marketing creatives (ads, visuals, copy, playables) to ensure they are engaging and effective-creativity is a plus.

- Run A/B tests and experiment with new campaign ideas to continuously improve performance.

- Prepare concise reports and dashboards to communicate campaign results and learnings to senior management.

Requirements:

- 2+ years of experience in Performance marketing (must)

- Proven success in managing paid marketing campaigns with measurable results.

- Strong analytical skills to track ROAS, CAC, LTV, and other performance metrics.

- Ability to translate data into actionable insights and strategies.

- Experience collaborating within a founder- led marketing function.

- Creativity in overseeing marketing creatives