Performance Manager - Modern Trade

Key Responsibilities:

Account Management & Business Development

- Manage and grow key accounts in the organised retail pharmacy and e-commerce segments.

- Develop and execute Joint Business Plans (JBPs) with key accounts to drive revenue and market share.

- Identify new business opportunities within existing accounts and explore new retail partnerships.

Sales Planning & Execution

- Drive monthly, quarterly, and annual sales targets for assigned accounts.

- Monitor sell-in and sell-out data to optimize stock availability and reduce returns.

- Collaborate with supply chain and demand planning teams to ensure timely order fulfillment.

Strategic Collaboration

- Act as the primary point of contact for key accounts, ensuring alignment on promotions, pricing, and product launches.

- Work closely with marketing teams to execute in-store and digital campaigns tailored to each account.

- Negotiate commercial terms, including margins, trade spends, and visibility investments.

E-commerce Channel Management

- Manage relationships with online pharmacy platforms and marketplaces.

- Optimize product listings, digital shelf presence, and promotional strategies.

- Analyze e-commerce performance metrics and implement data-driven improvements.

Cross-functional Coordination

- Liaise with regulatory, finance, marketing, and logistics teams to ensure smooth execution of account strategies.

- Ensure compliance with internal policies and external regulatory requirements.

Market Intelligence & Reporting

- Track competitor activities, pricing strategies, and market trends in the organised retail and e-pharmacy space.

- Provide regular performance reports and actionable insights to senior management.

Key Skills & Competencies:

- Strong understanding of organised retail pharmacy and e-commerce ecosystems.

- Proven track record in key account management, preferably in FMCG or pharma.

- Excellent negotiation, communication, and relationship-building skills.

- Analytical mindset with proficiency in Excel, PowerPoint, and sales analytics tools.

- Ability to work in a fast-paced, cross-functional environment.