Performance Manager - Global Marketing - Paid Search & Social - Industrial Technology Manufacturer

About the Role:

Drive and coordinate search-driven performance marketing activities across 47 international subsidiaries as a central expert and advisor for SEA and Social Ads.

Key Responsibilities:

- Develop and implement the global performance marketing strategy

- Coordinate and steer search engine advertising activities across all country organizations

- Define and monitor global KPIs (CPL, ROAS, conversion rate, lead quality)

- Advise subsidiaries on budget planning, forecasting, and performance targets

- Conduct regular performance reviews and identify optimization measures

- Establish a structured test-and-learn approach including A/B testing

- Identify and scale lead generation best practices across markets