Performance Head - Beauty

About the Role:

We are seeking a results-driven and creative Head of Performance Marketing to lead customer acquisition, retention, and revenue growth across all digital platforms.

This role is ideal for a growth marketer who thrives at the intersection of data, creativity, and brand storytelling - and is passionate about building a modern beauty & skincare brand.

Key Responsibilities:

Growth Strategy & Planning:

- Own end-to-end performance marketing strategy across paid media, search, social, marketplaces, and affiliate channels.

- Drive customer acquisition, retention, and LTV with a focus on ROI and efficiency.

- Define, track, and optimize key KPIs (CAC, ROAS, AOV, conversion, repeat rate).

- Build and scale full-funnel growth strategies - awareness - consideration - conversion - loyalty.

Media & Campaign Management:

- Plan and manage monthly/quarterly media budgets across Meta, Google, YouTube, Amazon, Nykaa, Tira, etc.

- Create and optimize campaigns with internal teams and agency partners.

- Run experiments on creatives, landing pages, and ad formats to improve conversion rates.

- Ensure consistency between brand and performance marketing efforts.

Analytics & Data:

- Set up advanced attribution, tracking, and dashboards (GA4, Mixpanel, AppsFlyer, etc.).

- Translate data insights into actionable strategies for content, media, and retention.

- Partner with product and e-commerce teams to improve CRO and website performance.

Leadership & Team Management:

- Build and lead a high-performing team of digital marketers, analysts, and growth specialists.

- Collaborate cross-functionally with Creative, Product, E-commerce, and Brand teams.

- Drive a test-and-learn culture - rapid experimentation, insights sharing, and iteration.

Agency & Partner Collaboration:

- Manage relationships with performance, creative, and influencer agencies.

- Negotiate media deals and explore new digital growth channels.

Requirements:

- 7-12 years of experience in performance marketing, growth, or digital strategy, ideally in D2C, FMCG, or beauty/personal care.

- Proven success scaling paid media budgets profitably.

- Strong analytical skills; comfort with dashboards, attribution tools, and data visualization.

- Experience with Meta Ads, Google Ads, Amazon, and CRM/retargeting tools (CleverTap, MoEngage, WebEngage, etc.).

- Deep understanding of e-commerce funnels, audience segmentation, and brand-building through data.

- Hands-on, agile, and creative thinker with a love for beauty, skincare, and digital storytelling.