Performance Creative Strategist - D2C Growth

We are looking for a data-driven Performance Creative Strategist to build and scale a high-performing creative engine for D2C brands. This role is focused on improving CTR, CVR, CPA, and ROAS through structured creative testing, consumer insights, and performance-led storytelling.

Key Responsibilities:

- Develop and execute creative strategies for Meta, Reels, Shorts, and other paid channels.

- Analyze ad performance metrics such as CPM, CTR, CVR, CPA, and Creative Hit Rate.

- Create hypothesis-driven creative testing frameworks and scale winning concepts.

- Build high-converting creative briefs, hooks, messaging angles, and ad concepts.

- Identify creative fatigue and continuously launch fresh testing batches.

- Collaborate closely with media buyers, designers, and video editors to improve campaign performance.

- Document insights, winning patterns, and testing learnings to build a scalable creative playbook.

Requirements:

- 3+ years of experience in Performance Creative Strategy, Growth Marketing, or Direct Response Advertising.

- Proven track record of improving CTR, CVR, CPA, and overall campaign performance through creative optimization.

- Strong understanding of consumer behavior, persuasion, messaging, and conversion-focused content.

- Experience working with D2C or E-commerce brands, preferably in Health & Wellness or Nutraceuticals.

- Strong analytical skills and ability to interpret campaign performance data.

- Experience collaborating with media buying teams and managing large-scale creative testing initiatives.

Good to Have:

- Experience with Foreplay, Motion, Atira, Meta Ads Manager, and Google Ads.

- Familiarity with AI tools for ad scripting, ideation, and creative research.

- Experience building creative databases, tagging systems, and testing frameworks.

Why Join Us?

- High-ownership, fast-paced growth environment.

- Direct impact on revenue and business growth.

- Opportunity to build and scale a world-class creative engine.

- Competitive compensation and strong career progression.