PepsiCo - Senior Manager - Consumer & Shop Insights

Overview:

- As part of the Global Insights Services Hub, it supports the growth of PepsiCo's Beverage business by developing and maintaining reports using diverse data sources.

- This includes delivering both periodic and ad-hoc performance reviews and responding to analytical requests as needed.

- Contribute to strategic decision-making by conducting growth driver analyses, refining reporting outputs for clarity and efficiency, and supporting strategic meetings. These efforts enable deeper insights into business performance and help drive data-informed actions across the organization.

Responsibilities:

- Execute against team charter for Reporting & Analytics for IB team (Global in specific)

KPI Reporting: Execute multi-market, portfolio, and brand-level reporting of marketing KPIs using multiple data sources, internal sector reports, and reporting tools.

Channel & Competitor Monitoring: Monitor performance across key channels, customers, competitors, and emerging players, and deliver reports at defined intervals.

Business Performance Analysis: Explain multi-market business performance trends, key drivers, and opportunities for optimization through data-backed insights.

Ad-Hoc Deep Dive Analysis: Provide detailed responses to ad-hoc requests, including drill-down analysis supported by relevant tables, charts, and narratives.

Insightful Reporting Beyond Data: Deliver business performance explanations that incorporate contextual factors beyond raw data, ensuring a holistic view.

- Coordinate Digitalization of business analytics for IB multi-market dashboards in SMART.

- Collaborate with the GBG stakeholders and SMART product team to design and deploy capability fit for GBG needs.

- Support Reporting Lead/Sr. Managers/Managers deliver against needs articulated by Business Partners within the Hubs to address the business questions and process requirements

Qualifications:

- World-class stakeholder management skills

- Solution-oriented approach to problem solving

- Ability to identify and capitalize on opportunities to gain efficiencies and improve process & deliverables

- Depth and breadth of custom and syndicated research/analytics

- Strong understanding of internal & external data sources that could contribute to the reporting and analysis function

- Very strong analytical thinking with proven ability to connect data & insight from category consumption, brands drivers, macro & micro trends, and future forces of consumer change and deliver clear outlook scenarios along with implications for the business