PepsiCo - Associate Manager - Digital Asset Management

Responsibilities :

- Support operational set-up and implementation of the Digital Asset Management system within PepsiCo, partnering with and delivering this service to PBNA team

- Define taxonomy hierarchies, naming conventions and cataloging, tagging and archiving of digital assets, ensure consistency with global solutions

- Partner with IT and Marketing to ensure full system integration and workability

- Support embedding Asset Management within PBNA, developing user manuals and training programs to build knowledge, educate and drive adoption, whilst advocating across marketing teams and external partners/agencies, to streamline and govern the management and optimization of digital assets

- Partner with PepsiCo marketing teams, agencies and third parties to build seamless process for acquiring, tagging, cataloging and managing all digital content

- Onboard PBNA marketing team and their agency partner to the platform, define relevant user permissions, train new users, introduce new platform functionalities to existing users

- Develop reports to monitor and track number of requests, usage stats etc. and build robust assessments on productivity gains, business benefits and success metrics delivered as a result of Digital Asset Management solution

Qualifications:

- 6+ years of experience in Digital Asset Management Administration experience in two or more platforms

- Working with US Stakeholders

- Understanding of Marketing concepts is an added advantage

- Experience working within a brand environment, with collaboration with agencies and marketers

- Bachelor's degree

- Excellent communication skills and proficiency in English