Peoplebox.ai - Manager - Content Marketing
Description:
Key Responsibilities:
- Maintain a consistent brand tone and content quality across all formats.
- Lead content planning in alignment with SEO and marketing goals; coordinate with design and SEO teams for smooth execution.
- Track and report the effectiveness of content strategies through metrics like organic traffic, engagement, and rankings; provide insights for optimization.
- Regularly analyse competitor content to identify gaps and opportunities.
- Review and edit content from junior writers to ensure adherence to editorial standards and brand guidelines.
- Create and curate compelling content for social media (LinkedIn, Twitter, Facebook, Instagram) and run campaigns to amplify blog content and drive traffic.
Required Qualifications:
- Proven experience writing high-intent blogs that drive qualified traffic and leads.
- Deep understanding of search intent and ability to create content for various funnel stages.
- Experience managing social media accounts with measurable engagement results.
- Demonstrated success in improving organic rankings and performance metrics.
- Proficiency with SEO tools (Google Analytics, SEMrush, Ahrefs, etc.) and CMS platforms.
- Excellent writing, editing, and proofreading skills with strong attention to detail.
- Understanding of content marketing funnels and lead generation strategies.
Good to have:
- Experience with marketing automation platforms and CRM tools.
- Understanding of conversion rate optimization and A/B testing.
- Prior experience in B2B SaaS content marketing.
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