Peninsular Research Operation - Lead - Digital Marketing

Digital Marketing Lead

About the job:

Responsibilities:

Build and Manage a Social Media Presence:

- Manage and grow the companys social media profiles (LinkedIn, Twitter, YouTube, etc.)

- Engaging social discussions about the company, competitors, and the industry.

- Drive relevant traffic and leads through social media presence.

Content Strategy and Distribution:

- Manage an editorial calendar to drive qualified traffic to owned content (e.g., blogs, webinars).

- Collaborate with marketing teams to distribute engaging content that supports goals.

- Run and track social promotions and campaigns.

Lead Generation, Campaign Management, and Performance Optimization:

- Run ad campaigns to generate leads while staying within budget and adjusting as needed.

- Convert site traffic into marketing-qualified leads using calls-to-action, landing pages, and content.

- Optimize lead nurturing through email, content, and social channels.

- Track performance, analyze conversion data, and continuously refine processes to improve results.

Requirements:

- At least 5+ Years of relevant experience in Digital Marketing.

Social media expertise:

- Active and well-rounded personal presence in social media,

- Proficiency in using social media software to monitor social media conversations

Domain knowledge:

- Strong understanding of the B2B and Software.

- Must have handled IT services marketing and Product Marketing

Marketing Knowledge:

- Strong analytical skills with a focus on using data to optimize blog marketing strategies.

- Exceptional writing and editing skills, with the ability to adapt to the businesss content style.

The candidate should possess knowledge of all the segments below. He/She should be hands-on with Digital marketing and any other two disciplines:

- Digital Marketing

- Content Marketing

- Product Marketing

- Brand Marketing

- Event Marketing

- Marketing Analysis