PB Partners Reviews by Employees

Relationship Manager

Senior Relationship Manager

About PBPartners PBPartners is one of India's fastest-growing insurtech platforms and the B2B arm of Policybazaar. With over 3 lakh insurance partners across the country, we aim to make insurance more accessible and agent-driven by leveraging technology and building a strong, trusted brand. We're looking for a strategic and creative Social Media & Content Marketing Manager to amplify our digital presence, drive lead generation, and strengthen community engagement. Role Overview This role is for a high-performing, content-first digital marketer who can own our social media presence across LinkedIn, Instagram, Facebook, YouTube, and emerging platforms. You will develop and execute compelling content strategies that fuel brand engagement, generate qualified leads, and showcase our partners' stories while building a scalable brand narrative. You will also collaborate on PR and content initiatives that position PBPartners as a category leader. Key Responsibilities Social Media Strategy & Execution 1. Develop monthly content calendars and campaign plans for LinkedIn, Instagram, Facebook, YouTube, and X. 2. Drive follower growth, brand engagement, and lead generation across platforms. Build and scale IPs like Insurecast, Superheroes, Claim Heroes, Change Makers of Bharat, etc. 3. Stay ahead of platform trends and recommend innovations to improve visibility and engagement. Content & Creative Leadership 1. Own storytelling for key business, partner, and product narratives across digital content formats. 2. Collaborate with design, video, and writing teams to produce high-impact creatives - reels, posts, ads, and explainers. 3. Write compelling social copy, ad text, and scripts aligned with the brand voice. Lead Generation & Performance Marketing Support 1. Leverage social media to drive high-intent leads and partner onboarding. 2. Collaborate with the performance marketing team to optimize paid social campaigns. 3. Track lead quality, cost per lead (CPL), and conversion metrics through platform analytics and CRM inputs. Analytics, Reporting & Optimization 1. Track and report on KPIs: engagement rate, follower growth, traffic, lead generation, conversions. 2. Use insights to optimize content strategy and execution MoM. 3. Benchmark performance against competitors and category leaders. PR & Media Visibility 1. Support the PR team in amplifying leadership articles, award wins, and business milestones. 2. Coordinate with PR agency for media stories and coverage of campaigns. 3. Contribute to content for press releases, newsletters, and employee initiatives. What We're Looking For 1. 5-7 years of experience in social media marketing, preferably with content + performance exposure. 2. Proven ability to run campaigns that engage, convert, and build brand equity. 3. Strong understanding of platform trends, analytics, and engagement formats. 4. Experience with lead-gen driven campaigns across LinkedIn, Meta, and YouTube. 5. Excellent writing and communication skills. 6. Tools: Meta Business Suite, Hootsuite, Canva, LinkedIn Campaign Manager, YouTube Studio. BFSI/Fintech/Platform startup experience is a bonus. What You'll Love About This Role: 1. A chance to shape the voice of India's largest B2B insurance platform. 2. Work with real stories, real impact, and a mission that empowers 3 lakh+ partners. 3. Be at the intersection of purpose, technology, and scale. 4. High ownership role with the freedom to experiment, create, and lead.

Gurgaon/Gurugram

PBPartners - Social Media Marketing Manager 

Job Description for PBPartners - Social Media Marketing Manager  in PBPartners.com in  Gurgaon/Gurugram for (5-7) years of experience. Apply Now!