JD - Brand & Social Media Manager About PBPartners: PBPartners is one of India's fastest-growing insurtech platforms, empowering over 2 lakh insurance partners across the country. As the B2B arm of Policybazaar, we're on a mission to make insurance accessible, affordable, and trustworthy for every Indian through our agent-first approach. We celebrate real stories, drive regional relevance, and build a brand that stands for trust, impact, and inclusion. Role Overview: We're looking for a passionate and creative Brand & Social Media Manager who can drive our brand narrative, strengthen digital presence, and lead integrated communication campaigns across platforms. You'll be responsible for building a differentiated brand identity, managing social content strategy, amplifying partner stories, and ensuring strong engagement with our growing community of agents and employees. Key Responsibilities: Brand Management: - Develop and execute the annual brand marketing strategy aligned with business goals. - Build and evolve the PBPartners brand voice, ensuring consistency across all touchpoints. - Lead integrated campaigns like Change Makers of Bharat, Kahani Bharose Ki, PBP Way, and Shapath. - Collaborate with PR, design, offline, and CRM teams to maintain brand coherence. Social Media Strategy & Execution: - Own the content calendar and creative strategy for LinkedIn, Instagram, YouTube, and Facebook. - Drive campaigns focused on partner engagement, product education, and employee branding. - Launch and manage high-impact content IPs like Insurecast, Superheroes, Claim Heroes, etc. - Monitor social reputation, handle ORM in collaboration with the CRM team, and ensure consistent brand sentiment. Creative & Content Leadership: - Work closely with design, content, and video teams to develop platform-first content. - Lead storytelling efforts through partner testimonials, employee stories, product videos, and reels. - Explore new formats for engagement like polls, live sessions, behind-the-scenes, etc. Analytics & Optimization: - Track channel-wise performance (reach, engagement, followers, conversions). - Use analytics tools to optimize content strategy and increase ROI. - Regularly audit competitor content and benchmark against industry leaders. Key Requirements: 1. 5-8 years of hands-on experience in brand marketing and social media management, preferably in fast-paced, high-growth environments. 2. Strong storytelling ability and a sharp eye for emerging content trends, especially across digital and mobile-first platforms. 3. Leadership mindset with experience in managing junior team members and collaborating with cross-functional teams. 4. Ability to act as a self-starter with a proactive approach-driving campaigns from concept to execution independently and with ownership. 5. Comfort with agency coordination, performance tracking, and adapting messaging based on analytics. 6. Proficiency in tools like Meta Business Suite, LinkedIn Campaign Manager, YouTube Studio, Hootsuite, or similar. 7. Prior exposure to BFSI, fintech, or platform businesses is a strong plus, but not mandatory. What You'll Love About This Role: 8. A chance to shape the voice of India's largest B2B insurance platform. Work with real stories, real impact, and a mission that empowers 2 lakh+ partners. 9. Be at the intersection of purpose, technology, and scale. High ownership role with the freedom to experiment, create, and lead.

Gurgaon/Gurugram

PBPartners - Social Media & Brand manager 

Job Description for PBPartners - Social Media & Brand manager  in PBPartners.com in  Gurgaon/Gurugram for (5-8) years of experience. Apply Now!