Pay10 - Senior Manager/Assistant General Manager - Growth & Retention Marketing

Role: Senior Manager/AGM Growth & Retention Marketing

Experience: 8-10 years

Industry: Fintech / Payments/ SAAS preferred

Function: Growth Marketing / Performance Marketing / Lifecycle Marketing

Role Overview

This is a rare opportunity to own both user and merchant growth across the entire lifecyclefrom performance marketing to retention strategies.

Youll build campaigns that scale app downloads and increase stickiness while also driving merchant acquisition through smart targeting and funnel design.

Were looking for someone whos strategic enough to plan across multiple channelsbut also hands-on enough to tweak budgets, build landing pages, or write CRM flows themselves when needed.

You understand that the best growth marketers dont just buy clicksthey build cohort-led, insight-driven, full-funnel machines.

Key Responsibilities

- Plan and manage paid campaigns (Google, Meta, LinkedIn, UAC, ASA)

- Drive app installs, signups, merchant acquisition and engagement

- Design lifecycle journeys (email, push, in-app) to improve LTV and reduce churn

- Run A/B tests, segment users, and personalize communication

- Track and optimize CAC, LTV, retention, CPA, ROAS

- Own agency relationships and budgets with hands-on execution capability

Must-Have Skills

- 8-10 years in growth/performance/lifecycle marketing

- Experience across both B2C and B2B funnels

- Proficient in tools like GA4, AppsFlyer, HubSpot, MoEngage, VWO

- Strong analytics and experimentation mindset

- Fintech/app/payments background is a strong plus

Apply if you love building marketing engines from scratch, obsess over CAC:LTV, and want to help shape the future of digital payments