About the Role:

We are seeking a highly skilled Performance Marketing Manager to lead our paid media initiatives across multiple platforms.

The role demands a data-driven strategist and hands-on executor who can maximize ROI, scale campaigns, and drive measurable business growth.

As a Performance Marketing Manager, you will oversee multi-channel paid campaigns, manage significant budgets, and collaborate with cross-functional teams to deliver customer acquisition, engagement, and retention goals.

Key Responsibilities:

Strategy & Execution:

- Develop and implement end-to-end performance marketing strategies across Google Ads, Meta (Facebook & Instagram), Amazon Ads, Flipkart Ads, LinkedIn Ads, and other platforms.

- Manage search, display, social, retargeting, and marketplace advertising campaigns.

- Define, monitor, and achieve KPIs such as ROAS, CPA, CTR, Conversion Rate, and customer LTV.

Optimization & Growth:

- Conduct A/B tests for ad creatives, landing pages, and targeting strategies to enhance performance.

- Continuously optimize campaigns, budgets, and bids for cost efficiency and ROI.

- Stay ahead of digital marketing trends, platform updates, and compliance requirements.

- Identify new growth opportunities in paid media, automation, and omnichannel marketing.

Analytics & Reporting:

- Monitor performance using Google Analytics, Google Tag Manager, Facebook Pixel, Ads Manager, and marketplace dashboards.

- Provide actionable insights and recommendations through detailed performance reports to stakeholders.

- Drive a culture of data-driven decision-making and continuous improvement.

Collaboration & Leadership:

- Work closely with content, design, and product teams to create impactful creatives and landing experiences.

- Collaborate with sales and category teams for seasonal campaigns, product launches, and offers.

- Mentor junior team members and external partners to achieve campaign excellence.

Qualifications & Skills:

- 4-10 years of experience in performance marketing, paid media, or digital advertising.

- Proven expertise in Google Ads, Meta Ads, LinkedIn Ads, Amazon & Flipkart Ads.

- Strong working knowledge of Google Analytics, Google Tag Manager, Facebook Pixel, and campaign attribution.

- Proficiency in keyword research, bid optimization, audience segmentation, and CRO.

- Hands-on experience with conversion rate optimization (CRO) and landing page testing.

- Strong analytical mindset and proficiency in Excel/BI tools.

- Ability to manage large budgets, multiple campaigns, and aggressive targets.

- Excellent communication, collaboration, and stakeholder management skills.

Preferred Qualifications:

- Prior experience with e-commerce or D2C brands.

- Exposure to SEO, influencer marketing, and affiliate marketing.

- Familiarity with marketing automation platforms (HubSpot, Klaviyo, WebEngage, etc.

- Certifications in Google Ads, Meta Blueprint, LinkedIn Ads will be an added advantage.

Why Join Us?

Opportunity to own and scale paid marketing across high-growth platforms.

Direct impact on customer acquisition, brand visibility, and revenue growth.

Work in a fast-paced, innovative, and collaborative environment.

Competitive compensation, performance-linked incentives, and growth opportunities