About the Company:

Location - Chikhodra ,Gujrat

We are a fast-growing player in the FMCG and Food & Beverages sector, specializing in high-quality ghee, honey, staples, and allied categories.

With a vision to become a household name in healthy and trusted staples, we are committed to delivering quality, authenticity, and consumer trust.

Our distribution spans across Modern Trade, Q-Commerce, and Institutional channels, with ambitious plans for rapid expansion across geographies.

To fuel this growth, we are seeking a seasoned Area Sales Manager with deep FMCG experience to lead our sales strategy and execution in key markets.

Role Summary:

The Area Sales Manager (ASM) will be responsible for driving sales growth, expanding distribution, and building strong retail and institutional partnerships.

This role requires a balance of strategic thinking, on-ground execution, and team leadership to achieve aggressive growth targets.

The ASM will work closely with distributors, super stockists, modern trade partners, Q-commerce platforms, and institutional clients (HORECA, corporates, bulk buyers) to deliver market share, revenue growth, and brand visibility.

Key Responsibilities:

Sales & Business Development:

- Drive primary and secondary sales across Modern Trade, Q-Commerce, and Institutional channels.

- Develop and implement sales strategies to meet monthly, quarterly, and annual revenue targets.

- Expand product reach through modern trade accounts, online grocery platforms, and institutional buyers.

- Execute new product launches and ensure successful penetration across channels.

Channel & Distribution Management:

- Identify, onboard, and manage distributors, super stockists, and channel partners.

- Build and sustain strong relationships with modern trade accounts, Q-commerce partners (Blinkit, Zepto, Swiggy Instamart, BigBasket, etc.), and institutional clients.

- Negotiate trade margins, schemes, and promotions to maximize sales efficiency.

Team Leadership:

- Lead, mentor, and motivate a field sales team to deliver high productivity.

- Set sales targets, track performance, and ensure corrective action plans where necessary.

- Build a culture of accountability, ownership, and performance orientation.

Market Expansion & Brand Building:

- Spot market gaps and opportunities to position the brand effectively.

- Collaborate with marketing and trade activation teams for brand visibility campaigns.

- Drive in-store activations, sampling, and consumer engagement programs to boost recall and conversions.

Insights & Reporting:

- Track competitor activities, pricing trends, and trade schemes.

- Gather consumer feedback to improve product positioning and innovation.

- Analyze sales data, prepare reports, and present actionable insights to management for decision-making.

Candidate Profile:

Experience & Industry Fit:

- 7-10 years of FMCG sales experience, preferably in ghee, honey, staples, or allied food categories.

- Proven success in handling Modern Trade, Q-Commerce, and Institutional channels.

- Prior experience in startup environments, brand launches, or scaling challenger brands will be a strong advantage.

- Strong distributor management, negotiation, and relationship-building skills.

Education:

- Graduate in Business, Marketing, Agriculture, or Food Technology (or related fields).

- MBA/PGDM preferred, though not mandatory for candidates with strong field sales expertise.

Skills & Competencies:

Strong business acumen with an ability to balance short-term sales and long-term brand building.

Excellent negotiation, interpersonal, and communication skills.

High level of ownership, resilience, and execution orientation.

Strong analytical skills and comfort with data-driven decision-making.

Why Join Us?

Opportunity to be part of a fast-scaling FMCG brand in a high-growth category.

Lead sales across new-age and traditional channels with high autonomy.

Exposure to entrepreneurial, innovation-driven environments while working with seasoned industry professionals.

Competitive compensation and performance-linked incentives.

A chance to make a direct impact on market expansion and brand growth