Parity Cube - Manager - Digital Marketing

Job Title: Digital Marketing Manager Sr Manager.

Location: Mumbai (Kandivali).

Experience: 58 years.

Company: Parity Cube Pvt. Ltd.

Website: https://paritycube.com.

About the Role

Were hiring a Digital Marketing Manager to lead paid media, influencer campaigns, and social growth for our consumer platforms, primarily Zingoy and Desidime.

Youll own acquisition through Meta, Google, and YouTube ads, drive creator-led campaigns, and manage social media execution to bring in high-intent users who convert and stick.

This is a high-ownership, execution-heavy role for someone who lives and breathes performance marketing and knows how to turn CAC and ROAS targets into scalable growth.

Key Responsibilities Paid Media & Performance Marketing

- Plan, run, and optimize campaigns across Meta, Google, YouTube, and native platforms.

- Continuously improve CAC, ROAS, LTV across Zingoy and Desidime.

- Test new channels including programmatic, push, and niche platforms.

Influencer Marketing & Creator-Led Acquisition

- Identify, onboard, and manage relationships with influencers and creators (YouTube, Instagram, Telegram).

- Launch high-performing influencer campaigns for Zingoy (gift cards, cashback offers) and Desidime (deal contests, community activation).

- Track performance rigorously measure influencer CAC, attribution, and ROI.

Social Media & Content Boosting

- Plan and manage platform-specific campaigns for Desidime and Zingoy.

- Own paid boosting of content (posts, reels, videos) to drive acquisition and engagement.

- Work with design/content to develop high-performing social creatives.

Funnel Analytics & Conversion Optimization

- Use GA4, GTM, and internal dashboards to monitor campaign performance.

- Identify funnel drop-offs and run experiments to improve onboarding-to-conversion.

- Coordinate with product and analytics teams on landing pages, referrals, and retention triggers.

Youre a Great Fit If You:

- Have 5+ years of experience in digital marketing, with a strong focus on paid media and influencer-led campaigns.

- Are fluent in CAC, ROAS, CTR, CPAs and LTV-driven decision making.

- Are hands-on with Meta Ads Manager, Google Ads, YouTube campaigns, and influencer coordination.

- Can drive performance through creative testing, channel experimentation, and data-driven iteration.

Bonus: Experience in cashback, rewards, gift card, or affiliate ecosystems.

Why Join Us?

- Own end-to-end acquisition across Zingoy and Desidime.

- Work directly on platforms used by millions of deal-seekers and shoppers.

- Build and scale influencer partnerships and paid performance loops.

- Freedom to experiment, test, and scale quickly.

- Fast-moving, collaborative, and ownership-driven culture.