Role Overview:

As a Brand Designer, you will be part of the in-house brand studio, translating brand strategy and creative direction into compelling, high-quality visual execution across formats.

This role requires strong aesthetic judgment, attention to detail, and the ability to balance heritage storytelling with modern, digital-first design.

You will work closely with brand, social, and ecommerce teams to ensure every consumer touchpoint reflects a premium and consistent Paradise identity.

Key Responsibilities:

1. Brand & Campaign Creative Execution:

- Execute brand and campaign creatives aligned with Paradise's premium positioning and Hyderabad heritage.

- Support high-impact campaigns (festivals, launches, cultural moments) with strong visual storytelling.

- Translate creative briefs into high-quality, production-ready designs.

2. Cross-Channel Visual Consistency

Ensure consistent design across:

- Digital & social media

- Delivery platforms

- Packaging

- In-store branding

- On-ground activations

- Maintain strong brand coherence across cities and formats.

3. Performance & Ecommerce Support

- Create high-performing assets that drive CTR, engagement, and recall.

- Enable performance marketing and ecommerce teams with on-brand creatives.

- Adapt brand assets for multiple formats and platform requirements.

4. Design Systems & Scalability

- Build and maintain scalable design systems, templates, and asset libraries.

- Reduce dependency on external agencies for campaign and BAU creative work.

- Ensure high-quality outputs with minimal rework and strong attention to detail.

Success Metrics:

- Consistent, premium visual execution across touchpoints

- Improved creative effectiveness (engagement, CTR, recall)

- Faster turnaround time with minimal revisions

- Strong adoption of design systems across teams

- Reduced reliance on external agencies

- Contribution to enhanced brand perception and cultural relevance

Competencies (Must Have):

- Strong understanding of brand-led design and visual storytelling

- High aesthetic sense with sharp attention to typography, layout, and composition

- Experience designing across digital, social, print, packaging, and in-store formats

- Ability to translate creative direction into polished execution

- Understanding of Indian consumer sensibilities, especially in food/QSR

- Ability to balance legacy equity with modern digital-first design

- Comfortable in fast-paced, high-campaign environments

Soft Skills:

- High ownership and accountability for output quality

- Open to feedback and iterative refinement

- Strong collaboration mindset across brand, design, and social teams

- Ability to manage multiple briefs without compromising quality

- Detail-oriented with deep respect for brand consistency and cultural context

Ideal Candidate Profile:

- 6-8 years of experience in brand design or creative execution

- Experience in QSR, FMCG, D2C, consumer internet, or creative agencies

- Strong portfolio across digital, social, print, and packaging

- Proficiency in Photoshop, Illustrator, InDesign, and Figma

- Exposure to performance marketing creatives preferred

- Basic motion/video skills are a plus

- Experience in high-volume, fast-moving brand environments preferred.