Summary of the Role: To promote brand visibility, customer acquisition, and engagement. Websites, social media, email marketing, search engine optimization (SEO), search engine marketing (SEM), and online advertising campaigns would be a few of the digital platforms to be managed. To assess campaign performance, enhance strategies, and meet marketing goals, the digital marketing manager is expected to examine data and metrics. To work together with cross-functional teams and outside partners to make sure that digital marketing activities are coherent and successful. Key Responsibilities: 1. Digital Marketing Strategy: - Develop and implement digital marketing plans that are aligned with the overall business and marketing goals. - Identify target audiences, market segments, and digital channels to maximize brand visibility and reach. - Stay updated with industry trends, emerging technologies, and best practices in digital marketing. 2. Content Marketing: - Develop and execute content marketing strategies across various digital channels. - Create engaging and relevant content, such as articles, blog posts, videos, infographics, and social media posts. - Optimize content for search engines (SEO) and ensure consistency with brand messaging and guidelines. 3. Social Media Management: - Manage social media accounts and create social media marketing campaigns. - Plan and schedule social media content, engage with followers, and monitor brand mentions. - Utilize social media analytics tools to measure performance, identify trends, and optimize strategies. 4. Search Engine Optimization (SEO): - Conduct keyword research, on-page optimization, and link building activities to improve organic search rankings. - Monitor website traffic, user behavior, and conversion rates to make data-driven SEO recommendations. - Stay updated with search engine algorithms and industry changes to ensure website compliance and visibility. 5. Paid Advertising Campaigns: - Plan, execute, and optimize paid advertising campaigns, including search engine marketing (SEM), display advertising, and social media advertising. - Set campaign objectives, budgets, and target audience parameters. - Monitor campaign performance, adjust bids, and optimize targeting for maximum ROI. 6. Email Marketing: - Develop and implement email marketing strategies to nurture leads, engage customers, and drive conversions. - Create compelling email content, segment email lists, and measure campaign performance. - Ensure compliance with email marketing regulations and best practices. 7. Analytics and Reporting: - Track and analyze key performance metrics, such as website traffic, conversion rates, click-through rates, and social media engagement. - Generate reports on campaign performance, providing insights and recommendations for improvement. - Utilize web analytics tools and marketing automation platforms to gather and analyze data. 8. Collaboration and Project Management: - Collaborate with internal teams, including creative, content, and development, to ensure consistent brand messaging and visual identity. - Manage relationships with external agencies, vendors, and partners involved in digital marketing initiatives. - Coordinate and prioritize digital marketing projects and initiatives, ensuring timely and successful execution. Qualifications and Skills: - Degree in marketing, communications, or a related field (additional certifications are a plus). - Proven experience (typically 4+ years) in digital marketing, preferably in a assistant manager or managerial role. - In-depth knowledge of digital marketing techniques, channels, and best practices. - Proficiency in marketing analytics tools, such as Google Analytics, SEO tools, and social media analytics platforms. - Strong understanding of SEO principles, keyword research, and on-page optimization. - Familiarity with paid advertising platforms, such as Google Ads and social media advertising. - Excellent written and verbal communication skills. - Creativity and ability to think strategically. - Strong project management and organizational skills. - Analytical mindset with a focus on data-driven decision making. - Ability to adapt to changing trends and technologies in the digital marketing landscape.

Mumbai

Pantomath Capital Advisors - Assistant Manager/Manager - Digital Marketing 

Job Description for Pantomath Capital Advisors - Assistant Manager/Manager - Digital Marketing  in Pantomath Capital Advisors Private Limited in  Mumbai for (2-5) years of experience. Apply Now!