Purpose of the Role:

The Product Manager will own the end- to- end lifecycle of Panasonic's AV solutions portfolio- defining strategy, developing the roadmap, driving cross- functional alignment, and ensuring successful commercial outcomes. Acting as the subject- matter authority for the designated product lines, the role will influence strategic decisions, identify new growth opportunities, and champion product excellence from discovery to retirement.

Key Responsibilities:

Product Strategy & Roadmap Ownership:

- Define and execute a multi- year product strategy aligned with Panasonic's business objectives, technology capabilities, and global AV trends.

- Document key findings and decisions in Market Requirement Documents (MRDs)/Product Requirements Documents (PRDs).

- Own the product lifecycle including conceptualization, design, engineering collaboration, launch, optimization, and retirement.

- Drive portfolio planning, pricing strategy, segmentation, competitive analysis, and business case development for new and adjacent products.

Cross- Functional Leadership & Execution

- Partner with engineering, design, manufacturing, sales, service, and marketing to translate market requirements into robust technical specifications.

- Lead cross- functional alignment for successful product delivery, launch readiness, and market adoption.

- Develop comprehensive product collateral including use cases, datasheets, pitch decks, requirement documents, white papers, and customer- facing roadmaps.

Customer, Market & Competitive Intelligence:

- Engage directly with enterprise customers, channel partners, and end- users to gather insights, validate concepts, and refine product direction.

- Define GTM strategies for Successful product adoption in the market.

- Conduct detailed market research to anticipate technology trends, competitive threats, and emerging opportunities.

- Represent Panasonic at industry events and conferences to strengthen product positioning and stay informed on evolving industry dynamics.

- Support PoCs & Demos lead in developing PoC Proposals and evaluate new use cases and technologies.

Technology Expertise & Innovation:

- Apply expertise in AV- over- IP protocols, E- Ink Technologies, SaaS platforms, IoT integrations, and mobile/cloud architectures to guide product innovation.

- Evaluate emerging technologies and explore strategic partnerships to enhance Panasonic's AV ecosystem.

- Ensure technology decisions align with long- term scalability, reliability, and commercial goals.

Portfolio Performance & Business Management:

- Maintain oversight of product performance, inventory forecasts, supply chain dependencies, and backlog prioritization.

- Build and refine quarterly sales forecasts, profitability projections, and growth models.

- Recommend data- driven actions to maximize revenue, margin, and market impact.

Stakeholder Communication & Influence:

- Provide executive- level updates on roadmap progress, risks, and strategic opportunities.

- Advocate for customer needs and ensure voice- of- customer is embedded in product decisions.

- Foster strong relationships across engineering, sales, marketing, and leadership teams to drive collaboration and accountability.

Function Specific Requirements:

- Strong Business Acumen

- Project management knowledge of schedule, cost, scope, quality assurance

- Experience to collaborate with ODM vendors

- Knowledge to secure quality of product

- Knowledge of SDLC, Agile Methodologies

- Knowledge of Project Management tools like JIRA, MS Project

- Knowledge of MS tools like MS PPT, MS, Excel and MS word

Education & Experience Requirements:

- Bachelor's degree in Electronics Engineering, Computer Science, or related field, MBA preferred.

- 6-8+ years of experience in product management or product development within an OEM/ODM or AV/IoT technology environment.

- Hands- on exposure to digital signage, E- Ink displays, electronic shelf labels, meeting- room technology, and cloud/mobile platforms.

- Strong understanding of AV- over- IP technologies, industry standards, and integration challenges.

- Demostrated experience launching and managing products across direct and channel distribution models.

- Proven ability to work closely with enterprise customers and partners across product lifecycle stages.

- Strong analytical, financial, and forecasting skills with a data- driven decision- making approach.

- Preferred Certifications in CSM & PMP

- Ability to travel frequently