Panacea Biotec - Regional Key Account Manager

Job Summary:

We are looking for an dynamic and result driven Regional Key Account Manager-Modern Trade to lead and grow our business in assigned region in modern trade business.

The person will be responsible for managing key modern trade account , driving sales, building strong relationship.

The role encompasses end-to-end responsibility for Account handling, Closure & Execution of TOTs, Negotiations & On-boarding of accounts across India in Modern Trade.

This includes Secondary & Primary management, Visibility of the product, Distributor management & Team Management.

What Youll Do:

- Account Management

- Availability of all the products in Modern Trade Accounts.

- Developing & Implementation modern trade strategy , aligned with the overall sales objective of organisation.

- Negotiation , Pricing & TOTs with the accounts for long term business.

- Implementation & Tracking all the KPIs at store level (Filtrate, PO Volume, Customer Satisfaction Matrix etc.

- Distributor Management.

- ROI of the distributor.

- Build and nurture strong relationships with the modern trade channels.

- Secondary Claim management.

- Participation in the festivals to enhance visibility of the brand & revenue generation along with the BAUs.

- Growth Management.

- Secondary & Primary management of the business.

- Quarterly/ Monthly sales progression.

- NPD development &growth.

- Ensure timely execution of launches , promotion and activation plans across modern trade stores.

- Confidential.

- Circulation Restricted | 7 Apr 2025 | Page 1 of 2.

- CFA management & Sales operation.

- Competition bench-marking.

- Spend Management.

- Chain specific Approach (Format specific).

- Trade-load Planning to push volume and visibility.

- Sales Return management.

- People Management.

- Creating healthy work environment across the region.

- Track expenses and ensure cost-effectiveness in the region.

- Work closely with Cross function (CFA/ HE/ Finance/ Marketing & other divisions).

What we are looking For:

- Minimum of 10 years of experience in sales & distribution (MT) in FMCG industry.

- In-depth business knowledge.

- Excellent analytical, problem-solving, and decision-making skills.

- Strong communication and interpersonal skills, with the ability to work effectively with cross-functional teams.

- Team management skills.

- Grievances management.

- Time Management.