Panacea Biotec - Head - Salesforce Effectiveness & Commercial Excellence Strategy

Description:

Role Purpose:

- Lead the design and execution of the companys Sales Force Effectiveness and Commercial Excellence strategy.

- Drive field productivity, marketing ROI, and commercial impact through advanced analytics, digital systems, and innovative campaigns.

What you will do:

- Define and execute SFE/Commercial Excellence strategy aligned with business goals.

- Lead and Mentor the Analytics Team: Manage and mentor a team of data analysts to deliver actionable insights and maintain best practices in data analysis.

- Define Metrics and Analyze Data: Develop and maintain dashboards to track key product performance metrics (KPIs).

- Dive into product usage data to identify sales force behaviour patterns, trends, and opportunities for improvement.

- Define and assess sales schemes and drive customer-level engagement insights.

- Collaborate Cross-Functionally: Work closely with the software product manager, designers, marketers, and the software engineering team to ensure data-driven insights are integrated into product development and improvements.

- Youll serve as a key link between the analytics function, marketing, and product development efforts.

- Inform Product Strategy: Utilize data insights to influence the product roadmap and feature prioritization.

- Help prioritize product initiatives based on analytical evidence and business impact.

- Lead incentive design, campaign measurement, and sales forecasting.

- Present Insights to Stakeholders: Communicate findings and recommendations to stakeholders and senior leadership in a clear, actionable manner.

- Translate complex data into compelling stories and reports that drive informed decision-making.

Qualifications:

- MBA/PG in Marketing, Business Analytics, Engineering, or related field.

- At least 10 years in Sales Force Effectiveness / Commercial Excellence (pharma, healthcare, FMCG).

- Strong technical expertise in SQL, Python, R, VBA; proven experience with SFA/CRM/DMS platforms.

- Track record of leading analytics-driven transformations, campaign effectiveness measurement, and expense governance.