Panacea Biotec - Head - Digital Sales

Description: Head Digital Sales 7NShop.com.

Position Overview:

The Head for Digital Sales will be responsible for driving revenue growth and expanding the product portfolio of 7NShop.com. This role demands a leader who can balance P&L, executional rigor, and category-building foresight. The candidate will play a pivotal role in scaling our direct-to-consumer (D2C) platform while ensuring synergy between our existing portfolio and new product additions aligned with our target consumers.

Key Responsibilities:

Strategic Growth and Profitability:

- Shape the eCommerce vision for 7NShop.com and Panacea Biotec, positioning the platform as the preferred marketplace for mothers, children, and wellness-focused consumers.

- Driving sustainable revenue growth while balancing profitability, scale, and consumer trust.

- Expand the product ecosystem by identifying and integrating categories and brands that create long-term synergies with our core consumers.

- Innovate business models (subscriptions, loyalty programs, bundling) to deepen engagement and maximize customer lifetime value.

- Act as a strategic thought partner to the leadership of Panacea Biotec, ensuring e-Commerce growth aligns with the broader corporate vision and future consumer health trends.

Marketplace Sales & Partnerships:

- Oversee pricing, promotions.

- Build and strengthen relationships with marketplaces to drive growth.

- Negotiate commercial terms, visibility packages, and promotional tie-ups.

- Drive revenue growth, category expansion, and preferential placements on partner platforms.

- Collaborate with tech/product/marketing teams on platform enhancements (UI/UX, payment gateways, CRM integration).

D2C Platform & Consumer Growth (7NShop.com):

- Provide marketplace insights to guide brand positioning, pricing, and product innovation.

- Identify and lead initiatives to improve repeat purchase rates, retention, and loyalty.

- Onboard new product categories/brands (on 7NShop.com) aligned with consumer needs.

- Enhance cross-sell and basket-building opportunities.

- Work closely with marketing, supply chain, and product teams to ensure seamless execution of campaigns and product launches.

- Represent 7NShop.com in strategic industry forums, partnerships, and trade conversations.

Analytics & Reporting:

- Track KPIs: GMV, contribution margin, AOV, conversion rates, CAC, LTV.

- Maintain dashboards and generate weekly/monthly reports.

- Provide insights on consumer behavior, assortment gaps, and pricing trends.

Leadership & Teaming (Future Growth):

- Build and lead a digital sales team as the business scales.

- Collaborate with marketing, supply chain, and finance for cross-functional impact.

Qualifications & Skills:

- Proven experience in e-commerce/digital sales with both strategic and operational exposure.

- Proven ability to scale D2C platforms and manage marketplaces.

- Strong knowledge of SEO/SEM, digital ads, analytics, CRM, and e-commerce platforms.

- Hands-on, and comfortable with strategy + execution ownership.

- Excellent problem-solving, leadership, and cross-functional collaboration skills.