Paid PPC Marketing Expert - Google Ads & Meta Segment - eCommerce

Job Description:

- Google Ads (Primary Ownership)

- Plan, build, and scale Google Ads accounts across:

- Search (brand, non-brand, competitor)

- Shopping & Performance Max

- Display and YouTube (where relevant)

- Own keyword strategy, match types, negatives, bidding strategies, and budget allocation.

- Continuously optimize for ROAS, CPA, and revenue growth.

- Diagnose performance issues related to feed quality, intent mismatch, or auction pressure.

Meta Ads (Facebook & Instagram):

- Build and manage full-funnel Meta campaigns (prospecting, retargeting, retention).

- Work closely with creative teams to test multiple creative angles, formats, and messaging.

- Optimize audiences, placements, budgets, and bidding strategies based on performance data.

- Understand and adapt to Meta algorithm shifts and attribution changes.

Performance Optimization & Experimentation:

- Design and run structured A/B tests across creatives, audiences, bidding, and landing pages.

- Identify scaling opportunities without sacrificing efficiency.

- Analyze performance trends and proactively course-correct.

- Collaborate with CRO and creative teams to improve landing page and post-click performance.

Analytics, Tracking & Attribution:

- Ensure accurate tracking via Google Tag Manager, GA4, Meta pixel, and conversion APIs.

- Interpret data across multiple attribution models and platforms.

- Build performance reports focused on insights and action, not just metrics.

Required Qualifications:

- 8-12+ years of hands-on PPC experience managing Google Ads and Meta Ads.

- Strong experience with US e-commerce or D2C brands.

- Proven track record of managing large budgets with profitable ROAS.

- Deep understanding of Google Ads auction dynamics and Meta delivery systems.

- Strong analytical skills with the ability to translate data into action.

- Experience working closely with creative and CRO teams.

- Comfortable working in a fast-paced, performance-driven environment.

- Willingness to work full-time from the Gurugram office.

Tools & Skills:

- Google Ads, Meta Ads Manager

- Google Analytics 4 (GA4)

- Google Tag Manager

- Merchant Center & product feed optimization

- Strong Excel / Sheets skills

- Familiarity with Shopify and e-commerce tracking setups

What This Role Is Not:

- Not an agency coordination or reporting-only role.

- Not a junior or trainee position.

- Not a remote or hybrid role.