Crewkarma Reviews by Employees

Performance Marketing (Google Ads + Meta) Location - Mumbai / Bengaluru Notice Period - Immediate to 30 days (Max.60 days) Must have : - Looking for candidates with strong B2C Performance Marketing Profile (Google Ads + Meta Ads) - Mandatory (Experience 1): Must have 2+ years of hands-on experience in managing performance marketing campaigns across Google Ads and Meta Ads - Mandatory (Experience 2): Must have hands-on experience with end-to-end campaign setup, execution, daily optimization, reporting, and performance tracking across key KPIs (CTR, CPC, CPA, ROI) on Google and Meta - Mandatory (Experience 3): Must have strong technical skills in set up tools like Google Tag Manager, Google Analytics, Facebook Events Manager, Snap Pixel, and automation using scripts/rules - Mandatory (Company): Must have worked at a B2C digital/tech product company or a digital marketing agency managing B2C digital/tech product clients Role & Responsibilities: - The campaign manager is responsible for the technical implementation, management, and optimization of Google Ads and Meta Ads campaigns. - This role involves ad trafficking, troubleshooting technical issues, and ensuring accurate and efficient campaign execution. The ideal candidate will have strong technical skills, a deep understanding of Google Ads and Meta Ads (Facebook/Instagram), and a meticulous approach to campaign management. Key Responsibilities: - Campaign Setup and Management: Create and manage Google Ads and Meta Ads campaigns across Search, Display, UAC, Facebook, and Instagram. - Performance Optimization: Monitor and optimize campaigns to improve key metrics such as CTR, CPC, CPA, and ROI across both Google and Meta platforms. - Reporting & Analytics: Generate insightful reports to communicate actionables, campaign performance and ROI to stakeholders, using Google Ads Manager, Meta Ads Manager, and analytics tools. - A/B Testing: Conduct A/B tests on ad copy, creatives, and landing pages to enhance campaign performance on both Google and Meta channels. - Technical Troubleshooting: Identify and resolve technical issues related to ad delivery, tracking discrepancies, and ad disapprovals across both ad platforms. - Collaboration: Work closely with product and design teams to ensure campaign success, ensuring creative assets meet platform-specific best practices. - Competitor Research: Periodically monitor and evaluate competitor best practices on Google and Meta platforms to stay ahead and grow market share. - Automation: Utilize Google Scripts, Meta rules/automations, and platform tools to automate repetitive tasks and optimize campaign management. - Industry Trends: Stay ahead in the constantly evolving digital marketing landscape with a focus on Google Ads and Meta Ads innovations and policy updates.

Mumbai

Bangalore

Paid Media Specialist - Google Ad + Meta 

Job Description for Paid Media Specialist - Google Ad + Meta  in CREWKARMA NETWORKS PRIVATE LIMITED in  Mumbai Bangalore for (2-4) years of experience. Apply Now!