Angel & Genie Reviews by Employees

Our client is a Financial services company headquartered in Bangalore having presence in six states in India. Our client is looking for Paid Media Specialist . Job Description Role - Paid Media Specialist Designation - Manager/Sr. Manager Department Corporate Marketing & Social Governance Purpose of Job Manage & Execute Paid marketing Campaigns to drive Leadgen with a focus on lead quality and scale. (Manage execution independently) Job Responsibilities - Execute & provide strategic inputs on Performance Marketing activities for the company, including building and creating ad campaigns, devising ad campaigns for lead-generation with an emphasis on running digital ads on Facebook, Google, YouTube. - Roll out new types of lead-gen activities. Coordinate offline advertising when necessary with ability to measure progress of physical ads. - Measure and report performance of all digital marketing campaigns, and report regularly against goals - Manage App Install campaigns, App Store page reviews and outcome - Plan, execute, and measure A/B experiments and conversion tests. Identify trends and insights, and optimize for spend and performance - Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. - Work collaboratively with internal teams to identify areas of improvement and implement effective changes to improve the overall outcome. Qualifications - BS/MS degree in marketing or a related field - 4-6 years of demonstrable experience with Performance Marketing (Minimum 3 years of hands-on execution) - Hands on experience running setting up & managing Search, Youtube, Discovery, Perfmax, Facebook campaigns individually - Experience on App campaigns - UAC, Affiliates & Facebook app ads - Experience in identifying target audiences and devising digital campaigns that engage, inform and motivate - Experience with A/B testing on creatives, LP and multivariate experiments - Solid knowledge of advertising tools and resources e.g., Google Analytics, Firebase, Appsflyer, Meta/Google Ads - Excellent analytical skills and in-depth knowledge in digital marketing to think through the user journeys and optimize communication on all touchpoints Other Requirements - Be a collaborative team player with good communication skills (oral and written) and ability to work with minimum supervision. - Organized, detail-oriented and careful in approach to new strategies - Must have a data-driven approach to problem-solving & Intermediate Excel skills to manage Analysis & Reporting

Bangalore

Paid  Media Specialist - Financial Services Firm 

Job Description for Paid  Media Specialist - Financial Services Firm  in Angel and Genie in  Bangalore for (6-12) years of experience. Apply Now!